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Press Release - Big Sur International Marathon - 7/7/10

FOR IMMEDIATE RELEASE

              Boston 2 Big Sur Challenge Expects Early Sell Out
        Registration Opens with Big Sur Marathon Registration July 15

The Big Sur Marathon's "Boston 2 Big Sur Challenge" opens for registration 
at 7 a.m. PST on Thursday, July 15.  An early sellout is anticipated for 
the event which attracts highly motivated and strong endurance runners 
willing to run two marathons on two coasts in close proximity. 
Participation for the May 1, 2011 Boston 2 Big Sur (or B2B) Challenge is 
limited to the first 400 runners on a first-come, first-served basis.    

Entrants in the B2B Challenge receive an ASICS gender-specific training 
shirt, a custom participant bib and finisher's medallion, and a prized 
ASICS finisher's jacket distributed at the race finish.  Post-race, B2B 
finishers will also be hosted in a dedicated B2B hospitality tent and will 
receive complimentary entry to the marathon's post race party to be held 
race day evening.  New this year, awards will be presented to the top five 
male and female participants.

The B2B Challenge was initiated at the 25th Presentation of the annual Big 
Sur International Marathon this past spring and was met with rave reviews.

"The Boston to Big Sur Challenge was an unforgettable experience," remarked 
Bob Bisienere of Celebration, Florida. "I am so thrilled to be one of the 
first graduates. It will be something I can tell my grandkids. Both courses 
are spectacular in their own way. I loved the energy from the spectators in 
Boston and the beautiful scenery of Big Sur. [The B2B Challenge] was 
everything I'd hope it would be and more. The medals, jacket and shirt, and 
the hospitality tent and post race party made me feel very privileged."        

Though in 2011 the Big Sur Marathon follows Boston by 13 days as opposed to 
only six days in 2010, the challenge is still daunting and is expected to 
attract a talented group of runners.  The B2B Challenge registration does 
not include Boston Marathon registration; runners must qualify for Boston 
based on time, or register through its charity program.   At the Big Sur 
Marathon, B2B participants will need to show proof of having completed 
Boston before being issued their B2B bib. If they cannot do so, a regular 
Big Sur bib will be issued.  For additional Challenge rules, visit 
http://www.bsim.org/Event_Information/Boston_2_Big_Sur.htm

"Boston 2 Big Sur received such incredible positive feedback from the 
runners that we plan to continue this event for years to come," stated Big 
Sur Marathon race director Wally Kastner. "We're always looking for ways to 
innovate and make our event stronger and better for the runners, and 
believe that we have a winner with B2B."

July 15 also marks opening registration for all Big Sur Marathon events 
including the marathon, marathon relay, 21, 10.6 and 9 Milers, and a 5K 
race.  For more information, visit www.bsim.org.

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