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Press Release - Chronicle Marathon - 6/25/02

 
For Immediate Release

Contact:
Dave Stringer
Chronicle Marathon PR
415-383-8418
dave@nnsllc.com

Peter Nantell
Chronicle Marathon Race Director
peter_nantell@westendmanagement.com



CHRONICLE MARATHON CREATES "CAUSE TO RUN"
Unique Training/Fundraising Program to Assist Bay Area Non-Profits

SAN FRANCISCO, CA (June 25, 2002) - Organizers of the 25th Anniversary 
Chronicle Marathon on Sunday, July 28th have created a unique training 
program, "A Cause to Run," that allows local charities to raise funds for 
their individual causes.

An individual may register for free weekly training sessions to run any 
of the events on race day including the 5K (3.1-mile), the 13.1-mile Half 
Marathon, or the 26.2-mile Chronicle Marathon. Groups of four family, 
friends, or co-workers may train for and run in the 4-Person Marathon 
Relay. Online registration is now available at www.ChronicleMarathon.com.

The Chronicle Marathon's Cause to Run program is designed along the lines 
of the highly successful "marathon training team" programs used by 
several national non-profit organizations as pledge fundraisers. However, 
the Chronicle Marathon program is different in that it provides coaching 
services for participating pledge runners and walkers for not only the 
marathon but also the half marathon and 5K distances. And the Chronicle 
Marathon is even providing the events in which these athletes will 
participate. All of this will be at no cost to the local charitable 
organizations.

In exchange for the free training program, free admission to their event, 
and a host of other goodies, participants commit to raising pledge 
dollars for one of the ten official Chronicle Marathon beneficiaries.

Chronicle Marathon race director Peter Nantell says that this "umbrella" 
training program allows small, local charities to do the kind of outreach 
and fundraising normally available only to larger, well-funded 
non-profits.

"This is a definite winner for our local charities," Nantell said. "The 
Chronicle Marathon covers the costs of producing the event as well as a 
great training program with certified coaching. Our charities need only 
recruit participants, and obviously our presenting sponsor and our other 
media sponsors can be of great assistance in this regard."

One of the charities benefiting from the Cause to Run program will be the 
Volunteer Center of San Francisco. Spokeswoman Babs Lowe says that in the 
months since 9/11, "People are more eager to volunteer their time and 
talents in the community, yet may not know where or how. The Marathon 
gives the Volunteer Center the opportunity to rally people together, tell 
our story, and utilize the event to gain both exposure and funds. We will 
be visible at the pre-race Expo and along the marathon route, where all 
of the beneficiaries will provide volunteers."

Another Bay Area non-profit organization seeking both publicity and 
much-needed funding through the Chronicle Marathon "Cause to Run" program 
is the San Francisco Fire Department's Neighborhood Emergency Response 
Teams (NERT).

According to Bob Jacklevich, NERT Auxiliary Chair, his organization's 
involvement with the Marathon is simple to explain: the Chronicle 
Marathon will provide valuable publicity for the program. "NERT is one of 
the best kept secrets in the City due to the fact that we do not have 
funds to publicize our program," Jacklevich says. "But NERT is the only 
major volunteer response organization in the City of San Francisco. It 
has graduated over 11,000 people who are willing to put it on the line 
and do whatever is necessary for the City in the event of a disaster."

"Any funds that come to NERT as a result of the Marathon will be used to 
promote continued disaster preparedness for the citizens of San 
Francisco," Jacklevich adds.

Susan Kirk of the San Francisco Child Abuse Prevention Society (CAPS) 
says her organization will use funds from the Cause to Run program to 
make a positive difference in children's lives.

"It shouldn't hurt to be a kid," Kirk says. "And CAPS is committed to 
breaking the cycle of child abuse through services including the TALKLine 
(Telephone Aid in Living with Kids), therapy and counseling, substance 
abuse recovery, job preparation and parenting groups."

Kirk adds that, "Most of our clients are low income; approximately 
one-third are homeless," which places a greater fundraising burden on the 
organization.

Peter Nantell says that in order to make Cause to Run pledging and 
fundraising easier and more effective, the Chronicle Marathon has added 
online fundraising capabilities to the event's web site at 
www.ChronicleMarathon.com.

"We're doing as much as we can to help training program participants 
collect pledges from their backers and to get those funds to our 
charities."

Complete information on all aspects of the 2002 Chronicle Marathon, 
including the Cause to Run program, is available online at 
www.ChronicleMarathon.com or by calling 1-800-698-8699.

********************

The Official 2002 The Chronicle Marathon Cause to Run program 
beneficiaries are:

The San Francisco Fire Department's Neighborhood Emergency Response Team 
Program
After the Loma Prieta earthquake, the San Francisco Fire Department 
created and trained citizen-based volunteer Neighborhood Emergency 
Response Teams (NERT) to enable people to care for themselves, their 
families, and their neighbors after a disaster, particularly during the 
first 72 hours. The NERT program provides 18 hours of training covering a 
variety of preparation information and response skills. Though designed 
primarily as a response to a large, regional earthquake, the training is 
applicable to any kind of disaster.

The Volunteer Center of San Francisco
The Volunteer Center of San Francisco stands ready to mobilize and deploy 
volunteers in times of disaster, supporting local agencies in rescue 
efforts and in providing aid to victims. Today and every day, people 
throughout the Bay Area are fed and clothed and comforted by volunteers. 
The Volunteer Center turns "How can I help?" into action through training 
and matching volunteers with more than a thousand local nonprofits 
working to end homelessness, protect our environment, mentor youth, care 
for the sick, and more. Your financial support is multiplied through the 
work of many hands.

The Bay Area Red Cross
Any major emergency in the Bay Area affects every citizen. The American 
Red Cross Bay Area works with volunteers to ensure that the Bay Area is 
ready to respond. Funds raised locally are used locally to provide 
CPR/First Aid training, outreach to vulnerable populations, and a new 
Emergency Operations Center (EOC) designed to ensure a coordinated and 
efficient disaster response.

Child Abuse Prevention Society
The San Francisco Child Abuse Prevention Society (CAPS) believes that 
every child deserves a childhood free of violence, abuse, and neglect. By 
promoting healthy families, preventing child abuse, and raising public 
awareness, CAPS helps to assure that every child gets a nurturing start 
in life. CAPS owns and maintains a facility that houses the programs of 
the San Francisco Child Abuse Prevention Center and they provide 
financial and hands-on volunteer support to ensure the ongoing success of 
those programs and goals.

Treatment On Demand Substance Abuse Project
Run by the San Francisco Health Department, TOD helps those battling 
substance abuse issues. Too many people who are willing and ready to 
enter treatment services are, in effect, denied services due to the 
limited treatment capacity currently available. San Francisco is one of 
three pilot cities engaged in the process of community-focused health 
planning in hopes of providing better treatment and facilities.

America True: Programs for At-Risk Youth
The America True Foundation works in partnership with the YMCA, YWCA, 
Boys and Girls Clubs, and other inner city youth programs to provide free 
sailing experiences to at-risk youth in San Francisco, surrounding 
communities, and across the United States. Girls and boys in America True 
Sailing Programs have the opportunity to learn about the sport of sailing 
and find empowerment in themselves. They learn leadership, teamwork, 
safety, environmental respect, risk assessment, how to make good choices, 
and of course, they learn how to sail. This program makes a difference to 
2500 children each year.

Oceana
Oceana is a non-profit, international advocacy organization created with 
the sole purpose of protecting the world's oceans to sustain the circle 
of life. Oceana brings together dedicated people from around the world, 
building an international movement to save the oceans through public 
policy advocacy, science and economics, legal action, grassroots 
mobilization, and public education.

Organs 'R' Us
Organs 'R' Us ("ORU") is a California non-profit public benefit 
corporation whose members include transplant recipients and candidates, 
family members, and friends all committed to promoting awareness about 
the critical shortage of donor organs. An American dies every two hours 
while waiting for an organ transplant, in part because less than 
one-third of potential organ donors actually donate. More than half of 
the commitments to donate organs are rescinded by surviving family 
members after a potential donor's passing. To solve this medical crisis, 
ORU works to increase awareness, provide educational materials, and 
encourage family discussions about organ donation.

Suicide Prevention
San Francisco Suicide Prevention (SFSP) is the oldest volunteer crisis 
line in the United States. It was founded in 1963 with the initial focus 
of providing telephone intervention to people experiencing suicidal 
crisis. Over the years, the focus of the agency has changed from strictly 
suicide prevention to more general counseling services including 
crisis/suicide, drug/alcohol dependencies, AIDS/HIV, and domestic abuse. 
A Spanish-speaking crisis line service has been added and more recently a 
support group has been established for those family and friends who have 
lost someone to suicide.

Canine Specialized Support Team (CSST)
CSST, a volunteer resource of the Santa Clara County Medical 
Examiner/Coroner's office, uses specially trained and certified dogs in 
the field of disaster search for live humans buried in rubble, forensic 
evidence, and in the location of human remains. CSST continuously trains 
their canine teams in new and advanced techniques. These teams are 
available for all law enforcement agencies and other official offices in 
Santa Clara County and beyond. CSST has been called upon to assist in 
hundreds of searches including the aftermath of the Bay Area's Loma 
Prieta Earthquake, the Mexico City Earthquake, and the Oklahoma City 
Bombing.

********************

The 2002 Chronicle Marathon is sponsored by the San Francisco Chronicle, 
KPIX Channel 5, SFGate.com, 96.5 KOIT, UPN 44/Digital 45/Cable 12, San 
Francisco Toyota, Albertson's, GU Energy Gel, GU2O Hydration Drink, 
Centrum Performance Energy Nutrition Bar, the San Francisco Municipal 
Railway, the Port of San Francisco, Webb Design, the Embarcadero Center, 
and the San Francisco Road Runners Club.

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