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Press Release - Empire State Marathon - 6/30/11

FOR IMMEDIATE RELEASE

                  Fleet Feet Sports Syracuse Sponsors
         The Inaugural Empire State Marathon and Half Marathon
 
SYRACUSE, NY -June 30, 2011- Achieve Fitness, LLC announced today an 
agreement with Fleet Feet Sports Syracuse to become an official sponsor of 
the Inaugural Empire State Marathon and Half Marathon on Oct. 16, 2011, as 
well as the Driver's Village New York State Health and Wellness Expo on 
Oct. 14-15. 

For more than 11 years, the running retailer has been dedicated to creating 
an inclusive environment in which all types of people receive outstanding 
service in the fitting of running, walking and cross-training shoes, as 
well as accessories and apparel for the active lifestyle. 

"We're excited to have Fleet Feet Sports Syracuse as our official sponsor 
for the races and expo and look forward to working together to bring a 
world-class running event to Syracuse," said Brian Collins, principle owner 
of Achieve Fitness, LLC, management company for the Inaugural Empire State 
Marathon and Half Marathon.

As part of its sponsorship, Fleet Feet Sports is offering a training 
program for race participants. The running retailer will also have a booth 
at the expo and finish line, as well as featured speakers during the expo's 
seminar series.

"We've been an active member of the local running and triathlon community 
for a long time, and we're excited to have a prominent role is this 
inaugural race," said Ed Griffin, co-owner of the Fleet Feet Syracuse 
store. 

Fleet Fleet Sports' 14-week training program begins July 14 for the 
marathon and July 26 for the half marathon and includes coaching and 
support. Each week, a workout will be held at Long Branch Park and 
participants will complete a long run at Fleet Feet's Hot Feet run. In 
addition to weekly group workouts, the program includes two "on-your-own" 
workouts. The program fees include entry into the Empire State Marathon and 
a team tech shirt to wear on race day.  The Marathon Program is $225 and 
Half Marathon is $175. Questions regarding Fleet Feet's training program 
can be directed to Fred Joslyn at 
 
About Fleet Feet Syracuse
 
Fleet Feet Sports Syracuse was founded in 2000 and has become one of the 
leading running, walking and multi-sport retailers in America. Voted one of 
the Top 50 Running Stores in America the last five years, Fleet Feet Sports 
Syracuse was recognized as one of the Top 4 Running Stores in America and 
the Best Store in the North East and Mid Atlantic States in 2010. Fleet 
Feet Sports Syracuse has 35 employees and specializes in footwear, clothing 
and accessories for runners, walkers and those with special footwear needs.
  
About Achieve Fitness, LLC and the Empire State Marathon
 
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing, 
training and event company in Phoenix, Arizona. A consulting company for 
the P.F. Chang's Rock 'n' Roll Arizona Marathon, Achieve Fitness is the 
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired 
Valley of the Sun Marathon and Half Marathon, and the Empire State Marathon 
and Half Marathon. Principle owner Brian Collins is a native of Central New 
York and graduate of Cicero-North Syracuse High School, Syracuse University 
and Le Moyne College.
 
On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give 
runners an up-close view of Central New York's rolling landscape and 
vibrant autumn colors. The USATF-certified course, which begins and ends at 
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse, 
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held 
on Oct. 14-15 and feature vendors from the running and fitness industries. 
Additional information about the Empire State Marathon and Half Marathon is 
available at http://www.empirestatemarathon.com. 

                                    ###

 

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