FOR IMMEDIATE RELEASE
Go! St. Louis And Big River Running Company Announce
Three-Year Sponsorship Agreement
Big River Running Company to Become Presenting Sponsor of Health &
Fitness ExpoFor Popular GO! St. Louis Marathon & Family Fitness Weekend
ST. LOUIS (MO) – August 30, 2010 – GO! St. Louis, a not-for-profit
organization that specializes in presenting fitness events and programs,
announced today that it has reached an agreement with St. Louis-based Big
River Running Company to become the presenting sponsor of the annual Health
& Fitness Expo, which is held in conjunction with the GO! St. Louis
Marathon & Family Fitness Weekend, set for April 9 & 10, 2011. The
sponsorship agreement runs through the 2013 event.
"Big River Running has supported our organization and specifically the
marathon weekend event over the last few years on a volunteer basis, so its
community-minded spirit matches perfectly with our community wellness
mission," said Nancy Lieberman, GO! St. Louis president. "I'm excited that
we have reached a formalized three-year sponsorship agreement with one of
the top running stores in the country, while further enhancing the
participant's expo experience," she continued.
The sponsorship includes developing a line of GO! St. Louis official
marathon merchandise through national brand Brooks, which will be sold
exclusively in the three St. Louis area Big River Running stores and
online. In addition, GO! St. Louis will provide 2011 participants in the
marathon, half marathon and marathon relay with a Brooks performance shirt
as part of their entry in the field.
"We are very excited to be aligned with the largest weekend of running
events in the State of Missouri," said Big River co-owner Ben Rosario.
Since 2007, Big River Running Company has been honored annually at the
Independent Runner's Retail Association Conference, as one of the top 50
Running Stores in the Country. In 2010 the St. Louis Development
Corporation named Big River the "Neighborhood Business of the Year," and in
2008 the Riverfront Times selected Big River as the "Best Running Store in
St. Louis."
The Health & Fitness Expo presented by Big River Running Company will be
held on April 8 & 9, 2011 at the Chaifetz Arena and will attract an
estimated 30,000 people. The GO! St. Louis Marathon & Family Fitness
Weekend is Missouri's largest fitness event and attracted a record 23,000
registrants last year. The event includes 10 different races for all ages
and fitness levels. Registration for the 2011 event opens on September 1,
2010.
2011 GO! St. Louis Marathon & Family Fitness Weekend Major Sponsors: PNC
Bank, KMOX Radio, McCarthy Building Co., Missouri Beef Industry Council,
Big River Running Company, Lockton Companies, Reliv International, Michelob
ULTRA, Drury Hotels, Absopure, Brighton and Pasta House Company.
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