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Press Release - Houston Marathon - 6/4/12

FOR IMMEDIATE RELEASE

        Chevron Houston Marathon Earns Silver ReSport Certification, 
            U.S. Olympic Trials Also Becomes ReSport Certified

               January Events in Houston Become First-Ever to 
       Achieve Dual Certification from Council for Responsible Sport

June 4, 2012 - Portland, OR: The Houston Marathon Committee (HMC) set an 
ambitious goal for itself and its partners when they applied for ReSport 
Certification for both the 40th Annual Chevron Houston Marathon calendar of 
events as well as the U.S. Olympic Trials Marathon they would host on the 
same January 2012 weekend. Today it was announced that both events achieved 
ReSport Certification, with the Houston Marathon events earning 44 of the 
54 credits applied for - good for Silver ReSport Certification - and the 
U.S. Olympic Trials Marathon earning 37 of 46 credits applied for - good 
for basic ReSport Certification.

"Of all the events that have become ReSport Certified," said Keith Peters, 
Executive Director of the Council for Responsible Sport, "none have taken 
on a bigger challenge than the Houston Marathon Committee did last January. 
Applying for ReSport Certification is a rigorous process, one that requires 
attention to detail and lots of documentation. By striving for dual 
certifications, Houston Marathon Committee members took on twice the 
workload, at least, and there were no time or cost-saving shortcuts 
available to them."

"This monumental achievement can be attributed to a complete Committee 
effort, an integrated planning process, and a total commitment from our 
partners as well as the eco-friendliness of both Discovery Green and the 
George R. Brown Convention Center," said Wade Morehead, Houston Marathon 
Committee Executive Director. "We are grateful to the Council for 
Responsible Sport for teaching event organizations like us about how to 
reach sustainability goals and reduce our carbon footprint."

For the past two years, the Houston Marathon Committee has partnered with 
Waste Management Sustainability Services to incorporate their greening 
efforts into every stage of their events. In addition, this year 
Eco-Logistics was added to the green initiatives team to help devise a 
comprehensive approach to achieving ReSport Certification.

Among the many successful sustainability initiatives implemented in 2012, 
here are a few examples:

-3,180 pieces of clothing discarded at the start of the races were 
collected and given to Star of Hope Mission, a local agency dedicated to 
meeting the needs of Houston's homeless;

-4.625 pounds of food from the post-race party was donated to the 
Houston Food Bank; and

-an estimated 87% of all power used came from renewable energy sources.

Managing and measuring two separate waste stream diversion rates (materials 
kept out of the landfill) is just one example of the challenges involved in 
submitting two distinctly different applications for ReSport Certification:

Stations for collecting recyclable bottles, cans and cardboard, compostable 
food service items and organic waste, and a minimal amount of actual trash 
had to be set up for two expos - Trials Town in Discovery Green Park as 
well as the Ironman Sports Medicine Institute at Memorial Hermann EXPO in 
the George R. Brown Convention Center. Those same waste collection stations 
also had to be set up for countless elite athlete and VIP meal served 
throughout the week. Of course, waste collection set-ups were needed for 
both Saturday's and Sunday's road races as well. Bottom line: the diversion 
rates were 79% for the Olympic Trials and 83% for the marathon. And, yes, 
event organizers had to keep the Trials waste stream separate from the 
marathon's to be able to make those calculations.

In addition to waste stream metrics, the impact or footprint of a number of 
other aspects were measured:

The carbon footprint of Houston Marathon participants traveling to and from 
the event totaled 3,225 metric tonnes, while the carbon footprint of elite 
athlete travel to the Olympic Trials totaled 265 metric tonnes

-The carbon footprint of event related operations for the Houston 
Marathon was 109 metric tonnes, operations related carbon emissions for the 
Olympic Trials was 91 metric tonnes.

-The water footprint attributed to the Houston Marathon was 290,000 
gallons, while the Olympic Trials used 31,000 gallons of water (in both 
cases, due to water conservation measures in place in the LEED Certified 
George R. Brown Convention Center, it is estimated that some 20% less water 
was used than would have been in a conventional building.

-Finally, all grey and black water from portable sanitation stations 
were transported to a wastewater treatment plant, while liquid waste 
containers were provided throughout the George R. Brown Convention Center 
to allow runners to empty beverage containers prior to recycling them.

All in all, the sustainability efforts of the Houston Marathon Committee, 
their partners, venue hosts, consultants and green crew volunteers add up 
to two very well done events. Congratulations to everyone involved with 
this effort!

The Council for Responsible Sport provides an independent, comprehensive 
certification for event directors to incorporate environmental and socially 
responsible initiatives into their events while informing consumers about 
events that adhere to higher standards of sustainability. ReSport Certified 
events range in size from the ParalympicsGB Training Camp at the University 
of Bath in the UK, with some 150 athletes participating, to the AJC 
Peachtree Road Race in Atlanta, Georgia, with 55,077 timed finishers. To 
date, 39 different events have achieved certification from the Council for 
Responsible Sport, serving over 590,000 athletes in the process. 

The current version of the Council for Responsible Sport's certification 
standards were developed by an outside working group of 18 sustainability 
experts and reviewed by a wide range of stakeholders. ReSport Certification 
is modeled after the U.S. Green Building Council's LEED Green Building 
Rating System, which certifies buildings and materials according to 
resource conservation and energy efficiency criteria.

About the Council for Responsible Sport: 
Founded in 2007 to empower sporting event producers to incorporate 
sustainably into their events, the Council for Responsible Sport is about 
inspired innovation and unprecedented collaboration. The mission of CRS is 
to partner with stakeholders in the sports industry as catalysts for 
sustainable change. From half marathons to football games to lacrosse and 
snowboarding, the Council believes athletes and spectators alike have the 
opportunity to encourage sports to adopt sustainable practices. 

In addition to administering a certification program for sports events, CRS 
also offers peer-to-peer learning communities and access to online tools, 
case studies and strategic partnerships to assist leaders and businesses 
actively engaged in the sports industry. 

For more information about the Council's programs and news from the world 
of sustainable sport, visit www.CouncilForResponsibleSport.org. 

About the Houston Marathon Committee:

Established in 1972, the Houston Marathon Committee, Inc. (HMC), a Running 
USA Founding Member, annually organizes the nation's premier winter 
marathon, half-marathon, 5K and kids' fun run. In 2012, more than 30,000 
runners participated in four race weekend events organized by 7,500 
volunteers, creating Houston's largest single-day sporting event. The 2013 
events will be held on January 13, 2013.

                                   ###

 

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