Press Release - Los Angeles Marathon - 9/28/09

FOR IMMEDIATE RELEASE
 
                  K-SWISS TO JOIN THE LOS ANGELES MARATHON
                  AS OFFICIAL FOOTWEAR AND APPAREL PARTNER

LOS ANGELES - September 28, 2009 – The Los Angeles Marathon announced today 
that K-Swiss has agreed to a multi-year agreement to become the Marathon's 
official footwear and apparel partner. The fully integrated partnership 
provides California-based K-Swiss with unique activations developed jointly 
around the Marathon's multiple properties, including the Los Angeles 
Marathon, the New Performance 5K, the Marathon Expo, and the LA Roadrunners 
training program.

As the Marathon's official footwear and apparel partner, K-Swiss and the 
Marathon will collaborate on the creation of a full line of licensed 
apparel that will be sold at retail, online, at the Expo, and on race day 
across various "pop-up retail" touch points. K-Swiss will also drive 
apparel sales through owned and managed stores across Asia, providing both 
companies with a platform to reach an enthusiastic and growing cadre of 
runners overseas.

"We couldn't be more excited about this partnership," said Russ Pillar, 
President of the Los Angeles Marathon. "K-Swiss' commitment to quality 
product, innovation, and fun mirrors our own. We're confident that, working 
together, we're going to create great value for our runners as we do for 
one another."

"Our partnership with the Los Angeles Marathon is a carefully-planned part 
of our commitment to the running market," said David Nichols, K-Swiss 
Executive Vice President. "Both K-Swiss and the Los Angeles Marathon are 
storied entities that have retained a sense of fun. We look forward to 
bringing the best of the California lifestyle to the Los Angeles Marathon 
and its runners."

During race weekend, K-Swiss will provide a unique trial environment at the 
Expo for consumers and visitors alike and also will have a special presence 
at the 5K and at the Marathon's city block parties and Finish Line Beach 
Party.    

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