Press Release - Los Angeles Marathon - 2/15/10

FOR IMMEDIATE RELEASE
 
          2010 Honda LA Marathon Nearing Early Sell-Out

Already 80% full, runners urged to register before entry cap is reached

LOS ANGELES – February 15, 2010 – There are 33 days left before the 25th 
anniversary edition of the Honda LA Marathon presented by K-Swiss, but the 
window to register will close much earlier.

Race officials announced Monday that early registration for the race has 
already reached 80% of capacity and that the limit of 25,000 runners on the 
new Stadium to the Sea course will likely be reached within the next 2-3 
weeks. That means that runners expecting to register for the race in the 
final week, or at the Marathon's two-day expo just prior to raceday, will 
be shut out.

"The response to our new Stadium to the Sea route has been tremendous," 
said LA MARATHON LLC president Russ Pillar. "We passed the 20,000 
registered runner mark quickly and have placed a cap of 25,000 entrants on 
this year's race. We're confident we're going to sell out and strongly 
encourage those who are training for the race but have not yet registered 
to do so immediately so they're not turned-away."

Pillar added that in past years, as many as one-third of actual 
registrations for the race have come in the final week, "but that's not 
going to be an option this time."

Registration is available online at www.lamarathon.com or by telephone at 
(310) 271-7200. Entry fees remain at $125 for U.S. registrants and $150 for 
international entrants.

The 25th Honda LA Marathon presented by K-Swiss will start just outside of 
the centerfield fence at Dodger Stadium at 7:20 a.m. on Sunday, March 21 
with early starts for the wheelchair races and women's elite field at 6:55 
a.m. and 7:03 a.m., respectively. The 26.2-mile race will wind through 
downtown Los Angeles, then move through Hollywood, West Hollywood, Beverly 
Hills and the Veterans Administration Healthcare Center grounds in West Los 
Angeles before finishing in Santa Monica on Ocean Avenue just blocks north 
of the Santa Monica Pier. 

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