FOR IMMEDIATE RELEASE
Coca-Cola to refresh 25,000 L.A. marathoners on March 21
Company will continue "Live Positively" commitment
as Official Marathon Sponsor
LOS ANGELES – March 11, 2010 – The Coca-Cola Company has been known for
refreshment and programs that support healthy, active communities for more
than a century. On Sunday, March 21, Coca-Cola will continue both
traditions, serving as an Official Sponsor of the 2010 Honda LA Marathon
presented by K-Swiss. As the Official Beverage Sponsor, Coca-Cola will keep
an expected 25,000 marathoners hydrated along their 26.2-mile marathon
route.
"We're delighted to have Coca-Cola with us as a major sponsor of the Honda
LA Marathon," said LA MARATHON LLC president Russ Pillar. "Coca-Cola's
products offer great refreshment and will be warmly welcomed by our runners
on race day, more and more so as the miles go by."
Coca-Cola products have been designated as the "Official Colas" (for
Coca-Cola, Coke Zero and Diet Coke), "Official Water" (for DASANI) and
"Official Sports Drink" (for POWERADE ION4) of the Honda LA Marathon. A
"Coca-Cola Rejuvenation Station" with DASANI water will be available to
runners at the start and finish lines. "Coca-Cola Hydration Stations" will
offer water at each mile and POWERADE at every other mile, beginning with
mile 3. In addition, Coca-Cola product samples will be offered at the LA
Marathon Expo at Dodger Stadium on March 19-20, along the course at the
four Marathon City Block Parties and at the Marathon Finish Line Beach
Party in Santa Monica.
"Meeting the hydration and energy needs of thirsty runners is a perfect
match for our beverage brands, including DASANI and POWERADE ION4 sports
drink. They are going to be a big assist for the marathoners as they head
through Hollywood, West Hollywood, Beverly Hills and on to Santa Monica and
the finish" said Luis Fernando Ramirez, vice president, Western Region, The
Coca-Cola Company. "Coca-Cola is pleased to support the 25,000 runners in
the LA Marathon as they make a personal commitment to active, healthy
living."
Coca-Cola is a first-time sponsor of the Honda LA Marathon presented by
K-Swiss. In addition to sponsoring the marathon, Coca-Cola expects to have
more than 60 local employees lace up their running shoes to participate in
the marathon as part of Coca-Cola's 'Live Positively' philosophy, which
guides the Company's commitment to making positive contributions to its
customers, consumers and communities. Among them will be Kurt Ritter,
market development manager, Los Angeles for Coca-Cola North America. Mr.
Ritter is running in the marathon as a representative of the Coca-Cola Los
Angeles Running Team. For the marathon, he forms part of the St. Jude
Heroes Team; funds raised by Mr. Ritter and the Team will benefit pediatric
cancer research at St. Jude Children's Research Hospital.
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