Press Release - Los Angeles Marathon - 3/13/10

FOR IMMEDIATE RELEASE
 
              Limited-edition Studio Number One Poster 
                 Commemorates 25th Honda LA Marathon

LOS ANGELES – March 13, 2010 – When you think of Los Angeles, the icons 
immediately come to mind.

The Hollywood sign. Dodger Stadium. Miles of beaches.

Combine those with the sporting tradition of the premier marathon held in 
the only American city to have hosted two Olympic Games and you have the 
visual elements for a memorable 25th anniversary poster for the 2010 Honda 
LA Marathon presented by K-Swiss.

A specially-commissioned commemorative poster was created by Shepard 
Fairey's Studio Number One, the nationally-renowned street-artistry firm 
which produced the ubiquitous Obey Giant design and the memorable Hope 
poster in support of Barack Obama's presidential campaign in 2008.

Artist Cleon Peterson designed the commemorative poster, which not only 
includes three L.A.-area icons, but also the start of one of the largest 
marathons in the world and 2009 women's champion Tatiana Petrova of Russia. 
The poster is composed of high-contrast images brightly colored in blue, 
red and black on a white background and is signed by the artist.

Only 1,050 copies were made, priced at $45 each (not including sales tax) 
and $5 from each purchase will be donated to the Students Run LA program 
which helps to train at-risk youth to reach higher goals in life through 
the discipline of training for the race. While they last, posters will be 
available for purchase at the K-Swiss Concept Store at 2427 Main Street in 
Santa Monica, at the Studio Number One sales site – 
www.subliminalprojects.com/main/store – and at the Studio Number One booth 
at the free-admission LA Marathon Expo to be held next Friday and Saturday 
at Dodger Stadium.

"This is a unique and exciting artwork," noted LA MARATHON LLC creative 
director Peter Abraham. "The icons of Los Angeles reflect the remarkable 
new Stadium-to-the-Sea course we will debut on March 21, which begins at 
Dodger Stadium and finishes near the beach in Santa Monica. Cleon Peterson 
has created a great souvenir of the 25th Honda LA Marathon." 

                            ###