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Press Release - Los Angeles Marathon - 2/24/11

FOR IMMEDIATE RELEASE

     Rockin' & Runnin' 2011 Pre-Marathon Carbo-Load Headed to Hollywood

     New Hard Rock Café at Hollywood & Highland to host March 19 party

LOS ANGELES, February 23, 2011 – Although Angelenos know Hollywood as a 
physical place, it's also true that Hollywood "is a state of mind." Both 
will come together on March 19, one day before the Honda LA Marathon 
presented by K-Swiss at the Rockin' & Runnin' 2011 pre-race party and 
Carbo-Load dinner.

The event is quite appropriately located on mile 11 of the Marathon course 
inside one of the newest Hard Rock Café locations, in the Hollywood & 
Highland complex, beginning at 5 p.m.

There will be plenty of entertainment and a properly-constructed 
pre-Marathon meal service with six different entree choices, including 
traditional carbohydrate-and-protein dishes such as Twisted Mac, Chicken & 
Cheese, Vegetarian Mediterranean Linguine, Chicken Caesar Salad and three 
different styles of sandwiches, featuring chicken or vegetables.

Just as helpful will be some last-minute coaching from two athletes who 
know the marathon distance very well: American 50 km record-holder Josh Cox 
and Ironman Triathlon World Champion Mirinda Carfrae of Australia, both 
attending courtesy of the Marathon's presenting sponsor, K-Swiss.

San Diego-born Cox, 35, ran the second-fastest time in history and broke 
his own American Record for 50 km (31 miles) at 2:43:38 earlier this year 
on January 16 and represented the United States in the marathon in the 2001 
World Championships in Edmonton, Alberta, Canada. Carfrae, 29, is an 
Australian native and one of the world's top triathletes, winning the 2007 
Ironman 70.3 ("Half-Ironman") World Championship and the 2010 Ironman World 
Championship in Kailua-Kona, Hawaii. Along the way, she set the Ironman 
Kona Run Course marathon record of 2:53:32.

"We're delighted to bring Josh and Mirinda to talk with hundreds of runners 
who will be running the Stadium to the Sea course the next day," noted 
Bryan Ogle, director of business development for K-Swiss, "and have them 
share their experience and tactics for completing the 26.2-mile race."

Tickets for Rockin' & Runnin' 2011, which includes dinner, entertainment 
and the in-person session with Cox and Carfrae, are on sale now at $35 per 
person and available online at www.lamarathon.com.

"The pre-race party and Carlo-Load dinner are always one of the most-fun 
events on Marathon weekend," notes LA MARATHON LLC chief operating officer 
Nick Curl. "The new Hard Rock on Hollywood Boulevard is a great venue for 
Rockin' & Runnin' and having two endurance-event stars like Josh Cox and 
Mirinda Carfrae available to speak with the runners is going to be a 
highlight. We're grateful to K-Swiss for making both of them available for 
the event."

About LA MARATHON LLC:
We inspire athletes and connect communities. With thousands of volunteers, 
tens of thousands of participants and hundreds of thousands of spectators, 
the Honda Los Angeles Marathon presented by K-Swiss is one of the largest 
organized road races in the country. For more information, visit 
www.lamarathon.com.

                            ###

 

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