FOR IMMEDIATE RELEASE
Runners, Take Your Mark:
Honda LA Marathon Kicks Off Registration for 2012 Race
First 1,000 Registrants to Receive 25 Percent Off Coupon Code from K-Swiss
Los Angeles – In Los Angeles, it's 26.2 miles to stardom. And runners can
now secure their spots on the starting line by signing up for the 2012
Honda LA Marathon to be held on Sunday, March 18th. The race is expected to
draw in excess of 25,000 participants for the third running of the
marathon's wildly successful "Stadium to the Sea" route, which takes
runners from Dodger Stadium to the Santa Monica Pier, with a highlight reel
of sights in between: famous districts such as Chinatown and Little Tokyo;
iconic areas including the Sunset Strip and Rodeo Drive; and noteworthy
L.A. landmarks Walt Disney Concert Hall, Grauman's Chinese Theater, the
Capitol Records Building and many more.
Following a successful 2011 race in which Ethiopia's Markos Geneti set a
new race record of 2:06:35 despite wet weather, organizers anticipate an
even larger and more diverse field of runners from across California,
throughout the United States and around the world. Runners will reach the
starting line as spring hits Los Angeles, enjoying an iconic course that
takes advantage of Southern California's signature assets: beautiful
beaches, palm tree-lined streets and countless sights along the way.
"This is a world-class route that is fast and fun, whether you're an elite
runner or a first-time marathoner," said LA MARATHON LLC Chief Operating
Officer Nick Curl. "There's no better way to see Southern California than
running the streets of Los Angeles from Dodger Stadium to Santa Monica,
with so many great neighborhoods in between. Building on two years of
experience with this fantastic course, the 2012 race is shaping up to be
our best yet."
Registration is open on the Honda LA Marathon's official website –
www.lamarathon.com – as of Monday, August 1st at 9:00 a.m. PDT. The event's
$145 registration fee covers participation in the race and related
activities, including admission to a two-day pre-race expo at Dodger
Stadium (March 16-17), free runner shuttles to the race start, on-course
nourishment and support, a spectacular finish line festival, a technical
participant t-shirt, a collectible finisher's medal and much more.
As an added bonus, the first 1,000 runners to sign up for the 2012 race
will receive 25 percent off Honda LA Marathon-branded gear from marathon
sponsor K-Swiss. Details may be found at the marathon's website, and will
be emailed to runners after they sign-up.
In a concentrated effort to give back to the community, the marathon
actively encourages runners to get involved with this year's "I Run 4
Something" charity campaign. Building on last year's success, the 2012
event anticipates the involvement of 70 official charities, with a
collective fundraising goal of $4 million. Thousands of runners lacing up
for a cause will be assisted by actor and activist Edward Norton's
Crowdrise.com, an innovative fundraising platform that makes it possible
for runners to raise money for any qualified charity of their choosing.
Registered runners – and anyone interested in donating – can visit
crowdrise.com/HondaLAMarathon2012 to get started.
When runners register for the marathon, they may also sign up for the
marathon's official training program, the LA Roadrunners, which begins on
Saturday, September 10th. In preparation for the 2011 race, more than 1,500
people took part in LA Roadrunners, which features weekly group training
runs, support and information. This year, the LA Roadrunners will add a new
location in Westlake Village, building on its successful Venice Beach and
Chino Hills programs. Those who sign up for both the race and LA
Roadrunners receive a substantial discount on the training program.
The world-class "Stadium to the Sea" course debuted in 2010, and marked the
first time the race had extended beyond the City of Los Angeles'
boundaries. In so doing, it created a unique partnership among four
cities—Los Angeles, West Hollywood, Beverly Hills, and Santa Monica—and the
federal government at the Veterans' Administration property in West Los
Angeles. Marathon officials intend to build on that partnership to create
an ever-better experience in 2012 for participants, spectators, residents,
businesses, and the non-profits that benefit from the race.
ABOUT LA MARATHON LLC
We inspire athletes and connect communities. With thousands of volunteers,
tens of thousands of participants, and hundreds of thousands of spectators,
the Honda LA Marathon is one of the largest organized road races in the
country.
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