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Press Release - Little Rock Marathon - 1/25/07

FOR IMMEDIATE RELEASE
                                         Contact: Geneva Hampton  
                                                  501-371-4639 
                                                  501-351-7730 cell
                                                  

                                                  Gina Marchese Pharis
                                                  501-918-5321
                                                  501-351-7700 cell
                                                  

                      It Is All About The Medal
    Little Rock Marathon To Award Male And Female Medals To Finishers

(Little Rock, January 25, 2006) - Little Rock Marathon race officials 
unveiled the 2007 version of the world's largest marathon finisher's medal 
during a press conference today.  

"We are the only marathon in the world to offer a male and female version 
of our 2007 marathon finisher's medal," Gina Marchese Pharis, Co-Executive 
Director of the Little Rock Marathon, said.  "For three years we have been 
recognized as having the world's largest marathon medal and for our fifth 
year, we wanted do something completely different and fabulous."  

"Anyone can make a big medal," Geneva Hampton, Co-Executive Director, said.  
"We wanted to make it extra special."

"While we were working at another race we had an epiphany," Hampton said.  
"Our 2007 idea seemed so simple that we could not believe another race had 
not made male and female medals."

"Why make so much fuss over a finisher's medal," Pharis asked the crowd.  
"Because we can.  Our race is known for coming up with something fun and 
different.  Athletes come from around the world to take our medal home.  
Only a few take home money and when it is all said and done the one thing 
so many cherish is that medal.  They run for the hardware and every 
finisher takes home hardware."

The commemorative 2007 Little Rock Marathon finisher's medal is 5 7/8 
inches long and approximately 4 inches wide.  The medal features the 
2007color scheme, chocolate brown, vanilla cream, cyan blue  (for men) and 
lipstick pink (for women).  Weighing in at a little more than a pound, the 
globe at the top of the medal is a double-sided spinner and is embellished 
with a stone where Little Rock would be positioned on the world map.  

According to Jon Scott of Maxwell Medals & Awards of Traverse City, MI the 
average finisher's medal is 2.5 inches and weighs approximately 3 ounces.  
Maxwell Medals & Awards produces the Little Rock Marathon medals as well as 
medals for major races including the LaSalle Bank Chicago Marathon and Race 
For The Cure.
 
The half marathon finisher's medal also has a new look this year too.  The 
3.8-ounce silver finish medal is highlighted by the 2007 colors scheme and 
measures 4 inches long by 3 ¾ inches wide.

The Little Rock Marathon is Sunday, March 4.  In addition to the marathon 
(26.2 miles), there is a half marathon (13.1 miles) race, a relay 
half-marathon (13.1 miles divided into two segments) race, a 5K (3.1 miles) 
fun run/walk, the Little Rockers Kids Marathon (26.2 miles completed over 
an extended time frame), as well as the Classic Rockers Marathon (for 
individuals 55+ who complete 26.2 miles over an extended time frame).  
Participants can run, walk or do a combination of running and walking in 
any of the events.  Prior to race day, there is a two-day health and 
fitness show at the Robinson Center Exhibition Hall in downtown Little 
Rock.

Race officials also announced details of the Classic Rockers Marathon, a 
new event for seniors debuting at the 2007 race. Participants 55 years of 
age and older have the opportunity to complete a marathon over an extended 
period of time.  Participants must complete at least 25 miles prior to race 
day.  On March 4 they finish the final mile of their marathon as they run 
or walk on the official race course and cross the official Little Rock 
Marathon finish line.

The mission of the Classic Rockers Marathon is to provide participants ages 
55+ with the opportunity to enhance their physical activity while focusing 
on reaching a goal.  We hope to motivate seniors to commit or recommit to a 
health and fitness routine and experience the overall rewards of achieving 
their goals, not only in crossing the finish line but in life as well.

"After my mother had heart surgery last fall, I looked for a program that 
would incorporate running, but mostly walking," Pharis said.  "When I could 
not find a program for seniors, we decided to develop our own.   It fills a 
void in our mission to get everyone on his or her feet.  We are Arkansas' 
race for every pace."

Another change to the 2007 race is the relay event.  The four-person relay 
marathon has been replaced with a two-person half marathon relay.  The 
relay half marathon course will be the same as the half marathon course and 
will start at the same time as the marathon and half marathon.  The first 
section of the race is 6.8 miles and the second section of the race is 6.3.

"The relay format in a race like ours fills the void for racers interested 
in being part of race day, but got a late start in training or are unsure 
about going the longer distances," said Hampton.  "It will be more cost 
effective while keeping the team concept we have cultivated over the past 
four years."

Divisions for the relay half marathon are Open Male, Open Female, Open 
Co-Ed, Masters Male, Masters Female, Masters Co-Ed, Youth Male, Youth 
Female, and Youth Co-Ed.  Awards will be given to the top three teams in 
each division. 

Online registration and mail in registration for the Little Rock Marathon 
and companion races will close February 21st at midnight or when the 
maximum field limit is reached. 

For information, visit www.littlerockmarathon or call 501-371-4770.

Little Rock Parks and Recreation (LRPR) oversees 53 parks, four community 
centers, the Adult Leisure Center, War Memorial Fitness Center, four 
swimming pools, two tennis centers, the River Market, the Riverfest 
Amphitheatre, three golf courses, and the MacArthur Museum of Arkansas 
Military History.  The LRPR system includes more than 5,000 acres of 
designated parks and open space.  In addition, the organization offers a 
wide-range of youth and adult recreational and sports leagues, after-school 
and summer playground programs for children ages 6-15, outdoor recreation, 
therapeutic recreation and programs for seniors.  Funds raised will 
continue to support parks and recreational programs for all ages. For more 
information about Little Rock Parks & Recreation please visit www.lrpr.org.

                            ###

 

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