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Press Release - My Run - 9/7/10

FOR IMMEDIATE RELEASE

     'My Run' The Award Winning Documentary Set To Light Up The Gaslamp  
                  District At The San Diego Film Festival

Academy Award winner Billy Bob Thornton lends his voice to MY RUN, an 
uplifting documentary that captures the story of real life hero Terry 
Hitchcock, a man who lost his wife to breast cancer, raised three young 
children on his own, and then at age 57 ran 75 consecutive marathons in 75 
consecutive days to honor his wife and bring attention and  a voice to the 
everyday hardships faced by single parent families.
 
Los Angeles, Ca. - September 7, 2010 - Indiewood Pictures in association 
with Destiny Pictures are proud to announce that MY RUN will screen at the 
San Diego Film Festival on Saturday, October 2nd at 3:00pm and Sunday, 
October 3rd at 5:30pm at the Gaslamp Theater, 701 Fifth Avenue, 92101 with 
the filmmakers in attendance. Tickets can be purchased at the festival 
website www.sdff.org 

"A powerful must see documentary that shows true faith and perseverance," 
said Natalie Acklin-- Festival Director San Diego Film Festival. MY RUN is 
produced and directed by Tim VandeSteeg, produced by Mark Castaldo and 
narrated by Billy Bob Thornton. 
 
October is National Breast Cancer Awareness Month, Celebrating 25 Years of 
Awareness, Education, and Empowerment. In honor and support of National 
Breast Cancer Awareness Month the MY RUN filmmakers invite all Cancer 
awareness organizations, groups, volunteers, care givers, survivors, and 
audience festival goers to attend and wear something "pink" to the MY RUN 
screening (s), and/or wear a piece of clothing of any cancer organization 
they support; Susan G. Komen, LIVESTRONG, American Cancer Society, Relay 
for Life, Treasured Chests--any group to acknowledge awareness and support.

MY RUN tells the amazing journey of this 57 year-old father who ran from 
his home in St. Paul, MN to the opening ceremony of the 1996 Olympics in 
Atlanta, GA. Terry's underdog story has been garnering steam and is being 
embraced by all walks of life, families, baby boomers, single parents and 
cancer organizations, and of course runners and marathoners. "This 
inspiring documentary shows us how powerful the human spirit is and how 
after immense struggle comes an even greater elation." said Deena Kastor-- 
Olympic Medalist and American Record Holder. 

MY RUN awards keep coming; in June the festival favorite took home 
"Outstanding Achievement In Documentary" in its New York Premiere at 
VISIONFEST and also won the Grand Jury Prize at the Las Vegas Film 
Festival. In May MY RUN brought people to their feet as the opening night 
film at the DocMiami International Film Festival and won the festival 
"Audience Award" for Best Documentary. It was a busy April on the festival 
circuit with a thunderous 400+ audience standing ovation in Newport and 
winning the festival honor "Outstanding Achievement In Documentary" at the 
prestigious Newport Beach Film Festival and the "Best of the Fest" at the 
Minneapolis/St. Paul Int'l Film Festival.  MY RUN has made an impressive 
impact into its film festival run. The journey began in October 2009 with 
its World Premiere at the Austin Film Festival, where MY RUN played to a 
sold out crowd and went on to win the "Audience Award" for Best 
Documentary.   

MY RUN has garnered kudos from individuals, magazines and organizations -- 
"An astonishing documentary-- It's truly a story of endurance and faith." 
said the Dove Foundation. "Your film is so important to raising awareness 
of so many issues including the power of the human spirit. Mr. Hitchcock's 
vision and story is one I will never forget." said Doug Ulman President/CEO 
of LIVESTRONG. "I'm a marathoner running the Sedona marathon. I came here 
to be inspired to run, but instead was inspired to love my wife more" said 
ultra-marathoner Bob Redwanc. MY RUN has been featured in Competitor.com, 
MovieMaker, Film Slate, OC Examiner and highlighted in Runners' World 
magazine.  

The MY RUN filmmakers have begun a successful grassroots approach to 
publicizing and bringing awareness to the film and has created an 
impressive following through the documentary's social media sites; 
www.facebook.com/myrunmovie, www.twitter.com/myrunmovie and 
www.myrunmovie.com.

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