Press Release - My Run - 3/22/11

FOR IMMEDIATE RELEASE

                      AWARD-WINNING DOC "MY RUN" TAKES A
                 SPIRITUAL JOURNEY TO MOVIE THEATERS NATIONWIDE
                   FOR A ONE-NIGHT-ONLY EVENT ON MARCH 31ST

            Premiere Event Includes Q&A with AReal-life Forrest Gump
                Broadcast to More than 500 Select Movie Theaters

Los Angeles - March 22, 2011 - Indiewood Pictures, Destiny Pictures and NCM 
Fathom presents the family friendly award-winning and critically-acclaimed 
documentary MY RUNin more than 500 movie theaters nationwide for an 
exclusive one-night event on Thursday, March 31 at 7:00 p.m. Narrated by 
Academy Award® winner Billy Bob Thornton, MY RUN is the inspirational story 
of Terry Hitchcock, the 57-year-old widower and father who ran from his 
home in St. Paul, Minn. to the opening ceremony of the Olympics in Atlanta, 
Ga. 

Tickets to MY RUN Premiere Event are available at participating theater box 
offices and online at www.FathomEvents.com. For a complete list of theater 
locations and prices, visit the web site (theaters may be subject to 
change). A portion of proceeds will benefit the LIVESTRONG Foundation.

Presented in association with ACTIVE.com, LIVESTRONG and Life Time Fitness 
(NYSE: LTM), MY RUN is a tale of two marathons: one began when God called 
upon Hitchcock's wife after losing her battle with breast cancer; the other 
when he set out to honor his wife on a journey to bring awareness and a 
voice to the struggles faced by single parent families and their children. 
Hitchcock ran in spite of freezing rain, unbearable heat, chest pains and 
bone fractures;fueled by his faith and a higher calling he didn't stop 
until he crossed the finish line.

This powerful and uplifting film takes audiences along with Hitchcock as he 
runs 75 consecutive marathons in 75consecutive days. Together with his son 
and support team member, Hitchcock will discuss their journey and share a 
deeper look into the struggles of the 2,000-mile endurance testin a 
pre-recorded Q&A following the documentary. Audiences will learn about the 
emotional and physical toll on Hitchcock after the run and how his faith 
got him through the toughest of times, which is discussed in this exclusive 
event. 

"It's truly a story of endurance and faith,"said the Dove Foundation, which 
awarded MY RUN the "Family-Friendly Seal of Approval." 

MY RUN, directed and produced by Tim VandeSteeg and produced by Mark 
Castaldo,will be shown in 518 select movie theaters through NCM's exclusive 
Digital Broadcast Network.

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