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Press Release - Philadelphia Marathon - 9/14/12

FOR IMMEDIATE RELEASE

           Philadelphia Marathon Sprinting to a Record Registration

                 Race Weekend Presents Many Options for an 
                      Unforgettable and Fun Experience.  

PHILADELPHIA (September 14, 2012) – With nearly two months left to the 
start, the 2012 Philadelphia Marathon is expected to reach the highest 
registration capacity in its 19-year-history. 

More than 25,000 race competitors have registered to participate in the 
Philadelphia Marathon Half Marathon and Rothman Institute 8K in November on 
the Benjamin Franklin Parkway. Registration opened in April and is now 
ahead of the record-setting registration total set in 2011. 

Race organizers are not surprised by the banner pace based on the race's 
steady growth in recent years. 

"The high registration numbers at this point in the process is a testament 
of how popular our race has become," said Melanie Johnson, Executive 
Director of the Marathon. "We've made a commitment to expanding the race 
experience for our participants. Watching our event grow has been very 
gratifying. With our current registration numbers on pace to exceed 2011's 
record, it gives more reason to deliver an unforgettable time for our 
runners, race partners, volunteers and spectators."

Johnson added that race organizers have enhanced the athletic experience 
through collaborations with hotels, restaurants, charitable groups, 
businesses and government organizations to create a true community event.

"The partnerships with these valuable entities have helped turn our event 
and city into a destination place showcasing Philadelphia's best 
offerings," she said.

Even though spaces are filling up for many of the races, there still are 
attractive options for those runners interested in shorter distances 
through the Rothman Institute 8K and -- for the younger members in the 
family – the Kids Fun Run – both on Saturday, November 17. The Rothman 
Institute 8K offers newcomers a race that is challenging yet not 
overwhelming. 

"The Rothman Institute 8K is a great introduction to an endurance race," 
said Johnson. "Runners can register with a friend to experience a unique 
race-day atmosphere, but without the total commitment required for a 
long-distance competition of 13.1 or 26.2 miles." 

In addition, the Kids Fun Run offers a non-competitive event that focuses 
on the fun of running and the importance of a healthy lifestyle. The race 
follows Mayor Michael A. Nutter's stated goal to take aggressive measures 
to overcome youth obesity. Before or after the Kids Fun Run, children and 
their families can bond and have fun by engaging in face painting 
activities, arts and crafts, and even an obstacle course. 

No matter what distance, participants have another incentive to register. 
Recently, the Philadelphia Marathon and Generocity formed a partnership to 
help race competitors and fans support their favorite charity. Generocity 
is an online platform designed to connect people, businesses and charitable 
causes in the Philadelphia region. Race participants can choose a 
fund-raising goal to raise money and awareness for a charity of their 
choice. This year, the Philadelphia Marathon is partnering with 34 
charities that help support causes such as finding the cure for disease, 
inspiring people to reach their fitness goals and ensuring the 
sustainability of the environment. For more information visit 
http://www.generocity.org/philadelphia-marathon.

Current registration for the Philadelphia Marathon is $125; $100 for the 
Half Marathon; $45 for the Rothman Institute 8K and $15 for the Kids Fun 
Run. Prospective race participants are encouraged to sign-up soon. Register 
today and experience Running's Best Host CityTM at 
www.philadelphiamarathon.com.

More than 27,000 runners and 60,000 spectators will be in Philadelphia, the 
city to experience "The Best Time of Your Life" during Marathon Weekend 
(Friday, November 16 to Sunday, November 18). In addition to Sunday's 
Philadelphia Marathon, Race Weekend offers three races -- the Half 
Marathon, the Rothman Institute 8K and the Kids Fun Run. Other activities 
to welcome runners, families, friends, volunteers, spectators businesses, 
visitors and residents include a free two-day Health & Fitness Expo; a free 
course map complete with retail discounts and promotions, and information 
on more than 20 spectacular cheer zones. Race participants pass many of 
Philadelphia's famous attractions on the swift and scenic USATF-certified 
course, which is a Boston qualifier. Take the first step to experiencing 
26.2 miles of fun, beauty, history and excitement by visiting 
www.philadelphiamarathon.com

                                  ###

 

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