FOR IMMEDIATE RELEASE
Zappos.com Becomes Title Sponsor of Rock 'n' Roll Las Vegas
December Marathon And Half-marathon To Benefit
The Crohn's And Colitis Foundation
Las Vegas, NV - June 16, 2010 - The Competitor Group (CGI) today announced
a new multi-year agreement with Zappos.com to become the title sponsor of
the Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon to Benefit the
Crohn's and Colitis Foundation of America (CCFA), set for Sunday, December
5 on the Las Vegas Strip.
In epic fashion, Las Vegas' signature running event was rebranded last year
and managed for the first time by San Diego-based CGI, drawing entrants
from all 50 states and 39 countries. Nearly seven and a half miles of the
world famous Las Vegas Boulevard are completely closed for the race, with
the entire 13.1-mile half marathon course running on the "The Strip."
After experiencing the inaugural Rock 'n' Roll Las Vegas Marathon first
hand last year, Aaron Magness, Senior Director of Brand Marketing &
Business Development for Zappos.com, commented that becoming the Title
sponsor was an easy decision.
"Taking part in last year's Rock 'n' Roll Las Vegas Marathon was great,"
said Magness. "Running down the strip, listening to the bands along the
way, seeing the community come out to support the runners, it's truly an
event that transcends the sport of running. We believe our partnership
with the Competitor Group represents a perfect pairing with the Zappos.com
brand's focus on being passionate and determined (yes, that's one of our
core values!). Also, running is so much more fun with 32,000 of your
closest friends!"
"We share Zappos' passion and commitment to offering great experiences and
are thrilled to have Zappos.com title our Las Vegas event," said Scott
Dickey, President of the Competitor Group. "Their dedication to service is
invaluable to our success and will ensure that we continue to break the
mold, staging one of the most anticipated running events in the nation on
the Las Vegas strip."
Looking to build on the success of last year, CCFA returns as the official
and exclusive charity of the Las Vegas event. Through the Team Challenge
half marathon training program, CCFA runners raised more than $3.9 million,
the largest single day fundraiser in the 46-year history of the foundation.
Since its inception in 1998, charities have raised over $233 million though
Rock 'n' Roll Marathon Series events.
After running a high energy, action packed course down "The Strip,"
participants can get ready to party at a finish line festival like no
other. The post-race concert is free and open to the public, taking place
immediately following the race at the finish line festival, near the
Mandalay Bay parking lot. Online registration for both the marathon and
half marathon is open at las-vegas.competitor.com.
About Zappos.com
Established in 1999, Zappos.com, operated by Zappos Development, has
quickly become the leading destination in online apparel and footwear sales
by striving to provide shoppers with the best possible service and
selection. The Zappos Family generates gross merchandise sales exceeding
$1 billion annually. Zappos.com currently showcases millions of products
from over 1000 clothing and shoe brands. Zappos.com, Inc. was recognized in
2009 and 2010 by FORTUNE MAGAZINE as one of the "100 BEST COMPANIES TO WORK
FOR". More information about the customer service philosophy, unique
culture, and job openings can be found at http://about.zappos.com. More
information about Zappos Insights, and its business membership program can
be found at http://about.zappos.com.
About the Zappos.com Rock 'n' Roll Las Vegas Marathon & 1/2 Marathon
A Competitor event, Zappos.com Rock 'n' Roll Las Vegas Marathon &
1/2 Marathon to benefit the Crohn's & Colitis Foundation of America will
take place on December 5, 2010. Both the marathon and half-marathon courses
give runners a one-of-a-kind view of the famed Las Vegas Strip, which will
be closed to all vehicular traffic and reserved exclusively for race
participants. A two-day Performance Expo, featuring over 100 vendors from
the running, health and fitness industries, will take place on Friday,
December 3 and Saturday, December 4. All race participants must visit the
expo to pick up their race number, timing tag, T-shirt and goodie bag. For
more information about the Zappos.com Rock 'n' Roll Las Vegas Marathon
& Half Marathon, visit las-vegas.competitor.com.
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