FOR IMMEDIATE RELEASE
Bret Michaels To Headline Zappos.com Rock 'n' Roll Las Vegas Marathon
30,000 Runners On The Strip And Free Post Race Concert Highlight
The Biggest Party In Sin City
Las Vegas, NV - June 21, 2010 - Rock musician and reality TV star Bret
Michaels has embarked on a comeback, and he'll do it Rock 'n' Roll style
when he performs for the more than 30,000 runners at the Zappos.com Rock
'n' Roll Las Vegas Marathon & 1/2 Marathon to benefit the Crohn's &
Colitis Foundation of America on Sunday, December 5th.
The free concert will cap an electrifying weekend of rocking and running as
race participants span across all 8 lanes of Las Vegas Boulevard, shutting
down the Las Vegas Strip in extraordinary fashion. Michaels will take the
stage at the finish line festival immediately following the race where
runners will celebrate to the sounds of party anthems and power ballads
after running along a high energy, action packed course down "The Strip."
"Vegas, Rock 'n' Roll and Bret Michaels are the perfect combination - a
triple threat sure to wow runners and spectators alike," said Peter
Englehart, CEO of the Competitor Group. "We're offering participants an
unparalleled Rock 'n' Roll experience on multiple levels, where else can
you run down the most exhilarating street in America, get up close and
personal with a Rock 'n' Roll legend, and stay to play in the ultimate
adult playground?"
Michaels launched his career as lead singer for the legendary rock band
Poison, which has sold 25 million records and scored an amazing 15
chartbusting Top 40 singles including "Talk Dirty to Me," "Something to
Believe In," "Nothing But a Good Time" and the timeless #1 smash "Every
Rose Has its Thorn." Last month, he won Donald Trump's "Celebrity
Apprentice," returning to the show after being hospitalized for an
emergency appendectomy and brain hemorrhage. Michaels has also earned
enormous ratings with his reality show "Rock of Love" and has a new series
"Bret Michaels: Life As I Know It" set to air this fall on VH1.
With his upcoming new studio album Custom Built scheduled to be released on
July 6, Michaels is rocking his way across the country for the "Custom
Built" 2010 tour. He sees the Zappos.com Rock 'n' Roll Las Vegas Marathon
as a way to not only help others though its charity partnership, but to
make it clear how important it is to live life to the fullest and to never
give up on your goals and dreams.
"He has made it clear he is sick and tired of being in the hospital and is
ready to rock again," said his representative, Janna Elias.
As the event's official charity, the Crohn's & Colitis Foundation of
America (CCFA) will return with the Team Challenge half marathon training
program. Last year, Team Challenge runners raised more than $3.9 million at
the race, the largest single day fundraiser in the 46-year history of the
foundation.
"We are thrilled that Bret Michaels was named the headliner of the
Zappos.com Rock 'n' Roll Las Vegas post-race concert," said Staci Brown,
National Director of Team Challenge. "After raising critical research
dollars for digestive diseases and training over 16-weeks, our participants
will truly get to celebrate their accomplishment with an extraordinary Rock
'n' Roll concert at the finish line."
Las Vegas' signature running event was acquired last year and rebranded for
the first time by San Diego-based Competitor Group, drawing 28,000 entrants
from all 50 states and 39 countries. In addition to live bands performing
at each mile along the course, Vegas runners were treated to a new layer of
event entertainment, including start line extravaganza with iconic white
tigers, showgirls, skydivers, Running Elvi and fireworks. Online
registration for both the 2010 marathon and half marathon is open at
las-vegas.competitor.com.
About Crohn's & Colitis Team Challenge
An endurance training program of the Crohn's & Colitis Foundation of
America, Team Challenge helps the Foundation (www.ccfa.org) come closer to
accomplishing its mission to cure Crohn's disease and ulcerative colitis,
and to improve the quality of life of children and adults affected by these
chronic digestive diseases. Participants are equipped with everything they
need to cross the finish line, including 16 weeks of training from
professional coaches, and the opportunity to share a life-changing
experience with a group of caring individuals. For more information about
training for the Zappos.com Rock 'n' Roll Las Vegas Marathon & Half
Marathon with Team Challenge, visit www.ccteamchallenge.org.
About Zappos.com
Established in 1999, Zappos.com has quickly become one of the leaders in
online apparel and footwear sales by striving to provide shoppers with the
best possible service and selection. Zappos.com currently stocks millions
of products from over 1,100 brands. Zappos.com has appeared in Inc.
Magazine's annual list of the 500 fastest-growing private companies in the
U.S. for four years in a row (2004, 2005, 2006, 2007), with gross
merchandise sales of over $1 Billion in 2008. The company was named Best of
the Web for 2006 by Internet Retailer, and was included in Time Magazine's
25 Sites You Can't Live Without. Zappos.com's Customer Loyalty Team is
available 24/7, 365 days a year. Zappos.com is "Powered by Service".
About Zappos.com Rock 'n' Roll Las Vegas
The Competitor Group's marquee event, The Zappos.com Rock 'n' Roll Las
Vegas Marathon & 1/2 Marathon to Benefit the Crohn's and Colitis
Foundation will rock the Strip on Sunday, December 5th. The Boulevard will
be booming as more than 30,000 runners and walkers make their way to the
finish line to the electrifying beats of some of Vegas' hottest music
sensations. The race will also feature with runners dressed as Elvis, a run
through wedding chapel, and a two day Health & Fitness Expo. For more
information about Rock 'n' Roll Las Vegas, visit
http://las-vegas.competitor.com or call (800) 311-1255.
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