FOR IMMEDIATE RELEASE
Competitor Group Announces Multi-Year Deal with Brooks
Agreement includes official footwear and apparel sponsorship
of the Rock 'n' Roll Marathon Series
San Diego, CA – September 23, 2009 – The Competitor Group, the premier
endurance sports media and event platform, today announced an exclusive and
multi-year agreement with Brooks Sports, to become the official footwear
and apparel partner of the Rock 'n' Roll Marathon Series. The partnership
involves three official sponsorship categories, as well as a variety of
marketing, promotional, branding and hospitality components.
"The Rock 'n' Roll Marathon Series is thrilled to partner with Brooks, one
of the world's most recognized specialty running brands," said Scott
Dickey, Chief Operating Officer of the Competitor Group. "Brooks epitomizes
what the sport of running is all about. Their partnerships throughout the
industry are known for mutual brand advancement, as well as a genuine
connection with runners. We look forward to providing a national platform
for the continued growth of their industry-leading footwear and apparel
products."
Brooks will be the official footwear and apparel partner for the Rock 'n'
Roll Marathon Series, and its sister brand, Moving Comfort, will be the
official sports bra for the series. The agreement brings together two of
the industry's most well-respected and recognized names in the event
management and specialty running space, beginning with the inaugural Rock
'n' Roll Mardi Gras Marathon and Half Marathon in New Orleans on February
28, 2010.
"We are excited to be partnering with a growing, dynamic company like the
Competitor Group and its flagship Rock 'n' Roll Marathon Series," said Jim
Weber, President and CEO of Brooks. "To be able to join in on the party
that is Rock 'n' Roll and to expose so many avid, inspiring runners to the
Brooks brand by supporting their ambitions to run longer, farther and
faster is invaluable to us."
The Rock 'n' Roll Marathon Series revolutionized the running industry in
1998 with the launch of the Rock 'n' Roll Marathon in San Diego, which
combined entertainment and running in an unprecedented way. Brooks will
have a significant presence at each of the 13 national Rock 'n' Roll
Marathon and Half Marathon events in cities such as Chicago, Philadelphia,
Dallas, Seattle, Phoenix and Las Vegas, among others.
Brooks will be the exclusive footwear and apparel brand available for
purchase in the official merchandise stores at each event's Health and
Fitness Expo. Additionally, every registered runner — a combined annual
total of over 300,000 across the 13 events — will receive a Brooks
technical tee for participating in the marathon series.
"We see a great opportunity to extend our Run Happy positioning to the
entire Rock 'n' Roll Marathon experience," said Dave Larson, Brooks Vice
President of Marketing. "From energizing runners on-course with
inspirational promos to offering collectable performance-based Rock 'n'
Roll branded merchandise, Brooks will enhance these unique races in
memorable ways."
Runners will not only be exposed to Brooks at the Rock 'n' Roll events, but
also online. Registered runners will be able to download and track
workouts, interact with and get advice from running experts, find training
partners in their area, and get encouragement from Brooks as each training
milestone is met. The training program for race participants will be
available at www.runrocknroll.com to help them reach their individual race
day goals. Brooks officially licensed Rock 'n' Roll apparel, accessories
and training gear specific to each city's race will also be available for
purchase online. For more information, please visit www.runrocknroll.com.
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