FOR IMMEDIATE RELEASE
Competitor Group Introduces TourPass
·Bundled registration program offers savings to repeat Rock 'n' Roll runners
·Program launches March 1st, $299 for multiple race registrations
San Diego, California – February 23, 2012 – Competitor Group, Inc. (CGI),
the leading media and event resource in the active lifestyle industry, has
announced an unprecedented deal for their loyal customer base and those
hoping to run multiple races this year. TourPass will allow runners to
bundle their registrations by paying a one-time fee of $299 to register for
more than one event in the 2012 Rock 'n' Roll Marathon Series.
In 2011, nearly 22,000 participants completed more than one Rock 'n' Roll
Marathon Series event. About 4,000 of these participants completed three or
more races.
"With so many world-class destinations and new cities like Montreal being
added to the Series, TourPass allows our most loyal runners to participate
again and again for one price," said Scott Dickey, President of Competitor
Group. "We're proud to have passionate customers who explore the country
while running our races and this is an incentive for them to continue doing
so."
Registration for TourPass will launch on Thursday, March 1st. In 2012,
participants may register for one or more events beginning with the Rock
'n' Roll Providence Half Marathon through the Latin Music Miami Beach Half
Marathon for $299, plus a one-time processing fee. TourPass applies only to
North American races, excluding Las Vegas. The first 250 customers will
receive a free limited edition long sleeve technical tee.
Customers may choose to register for multiple events at the time of the
TourPass purchase, or may register for individual events at least 30 days
prior to each event. TourPass customers are not guaranteed entries into
sold-out events.
For more information, visit www.runrocknroll.com/tourpass.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the
leading active lifestyle resource dedicated to promoting the sports of
running, cycling and triathlon. CGI is a portfolio company of the
investment firm Falconhead Capital, which specializes in growing companies
in the consumer sector of the leisure and lifestyle space. CGI owns and
operates more than 55 events around the world, including the Rock 'n' Roll
Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series;
which will deliver more than 600,000 professional and amateur participants
in 2012. CGI publishes four magazine titles including Velo, Inside
Triathlon, Triathlete and Competitor with a combined monthly circulation of
600,000. In addition, the company hosts a captive lifestyle community
online at competitor.com, delivering over 3 million monthly unique visitors
and 25 million page views. CGI recently acquired and soft launched Race It
Race Services, an online registration platform that provides marketing,
product and other essential race services for endurance industry events of
all sizes. Further information about CGI and its media properties can be
found at Competitormediakit.com.
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