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Press Release - Route 66 Marathon - 4/28/10

FOR IMMEDIATE RELEASE


Blue Cross And Blue Shield Of Oklahoma Announces Presenting Sponsorship 
                  Of Williams Route 66 Marathon


Tulsa, Okla.  (April 28, 2010) - The directors of the Tulsa Route 66 
Marathon, Inc., are pleased to welcome Blue Cross  and Blue Shield of 
Oklahoma as the new presenting sponsor of the Williams Route 66 Marathon, 
which benefits the Tulsa Area United Way, and all associated events. 
Williams Route 66 Marathon and company representatives announced the 
partnership at the Blue Cross and Blue Shield National Walk at Lunch Day 
today, Wednesday, April 28.

National Walk at Lunch Day is a national workplace walking program designed 
to encourage employees to take a walk on their lunch break. Companies 
across the state can be part of this exciting national event that inspires 
Americans to incorporate walking into their daily work schedule.  

"Blue Cross and Blue Shield of Oklahoma is thrilled to present the Williams 
Route 66 Marathon," said Bert Marshall, Blue Cross and Blue Shield of 
Oklahoma president.  "Sponsoring this event made sense for us because it 
fits perfectly with our mission to promote healthy living in Tulsa and in 
Oklahoma.  We are proud to sponsor an event designed to make life better 
for our community."

This sponsorship includes the Williams Route 66 Quarter Marathon in August 
and the Williams Route 66 Marathon in November.

Marshall addressed National Walk at Lunch Day participants and announced 
the decision to sponsor this event.  Jack Wing, community relations 
director for Tulsa Route 66 Marathon, Inc., spoke about what this 
sponsorship will mean for the race and for Tulsa, and announced this year’s 
Williams Route 66 Marathon Run Ambassadors: Tulsa World reporters Cary 
Aspinwall and Jason Ashley Wright.  

"This year, we celebrate the fifth anniversary of the Williams Route 66 
Marathon," said Chris Lieberman, executive director of Tulsa Route 66 
Marathon, Inc.  "We are quickly gaining recognition around the world as a 
premiere marathon, and Blue Cross and Blue Shield’s support strengthens 
that mission.  We are proud to partner with them for the races, for Tulsa 
and for the health of our community." 

Also during the presentation, Lori Dreiling of Fleet Feet of Tulsa 
announced the addition of a running training program in downtown Tulsa and 
Tulsa First Lady Victoria Bartlett spoke about the Tulsa Million Miles 
program. Walkers and runners can log marathon training miles at 
www.tulsamillionmiles.com. 


About the Williams Route 66 Marathon

The Williams Route 66 Marathon in Tulsa, Okla., is set for Sunday, Nov. 21, 
2010, and the Williams Route 66 Quarter Marathon is Saturday, Aug. 7, 2010.  
Events are held annually the Sunday before Thanksgiving and the first 
Saturday in August, respectively.  The fifth anniversary of the Williams 
Route 66 Marathon weekend includes a two-day health and fitness expo, pasta 
dinner, marathon, half marathon, five-person marathon relay, 5K run/walk, 
and a one-mile fun run/walk.  Post-race festivities include concerts and a 
classic car show.  To learn more about the events, sponsoring, training or 
volunteering, please e-mail , call (918) 409-2828, 
or visit www.route66marathon.com and www.quartermarathon.com.  


About Blue Cross Blue Shield of Oklahoma

Throughout its nearly 70-year history, Blue Cross and Blue Shield of 
Oklahoma has been committed to meeting the health care financing needs of 
Oklahomans. As the state’s oldest and largest private health insurer, Blue 
Cross and Blue Shield of Oklahoma provides health care benefit plans for 
more than 600,000 Oklahomans. Blue Cross and Blue Shield of Oklahoma is a 
division of Health Care Service Corporation, which also operates Blue Cross 
and Blue Shield plans in Illinois, New Mexico and Texas. Health Care 
Service Corporation is a mutual legal reserve company and an independent 
licensee of the Blue Cross and Blue Shield Association.  For more 
information, visit www.bcbsok.com.  



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