Press Release - Shamrock Sportsfest - 6/25/07

FOR IMMEDIATE RELEASE
                                     Contact: Kristyn Shiring
                                              Event Coordinator
                                              (757) 412-1056
                                              

       MIDDLE SCHOOL CHALLENGE TO BE ADDED TO SHAMROCK SPORTSFEST
  Continuing to Spread Awareness about Obesity, Shamrock adds 8k Middle 
                School Program to their Three Day Event

Virginia Beach, VA, June 25, 2007---The Yuengling Shamrock Sportsfest, held 
in Virginia Beach, Virginia will be adding an 8k Middle School Challenge to 
its three day event in March 2008.  The middle school students will run in 
the same race and begin at the same time as all of the other 8k 
participants.  Sponsored by ShoreBreak, the aim of the Middle School 
Challenge is to continue to spread knowledge to young students about the 
increasing issue of obesity in our country.  

The addition of the ShoreBreak Middle School Challenge will be the third 
children's race added to the Shamrock Sportsfest.  In 2006, Shamrock 
initiated the "final mile" for elementary aged students. The kids run 25.2 
miles on their own in the weeks leading up to Shamrock.  They come to the 
Sportsfest in March to complete their "final mile" on the boardwalk with 
all of their elementary school friends.  Another children's race put on is 
the Children's Marathon held for kids aged 6 months through 5 years.  These 
kids complete a 26.2 yard dash.  

The goal Shamrock now holds is to spread the awareness of obesity to middle 
school students.  In addition, a major purpose is to teach children that 
exercising, and running in particular, is fun!  Some of the things Shamrock 
will be providing for the Middle School Challenge are training schedules, 
training logs, incentives provided by ShoreBreak, and prize money to the 
school with the highest participation rate.  Matt Falvey, owner of 
ShoreBreak is very enthusiastic about the upcoming event.  "We are excited 
about sponsoring the Shorebreak Middle School Challenge.  We hope that by 
participating in the challenge local students will be embarking on a 
lifetime of physical fitness," says Falvey.  Be sure to visit Shamrock's 
website at www.shamrockmarathon.com for upcoming 
information regarding the ShoreBreak Middle School Challenge. 

Yuengling's Shamrock Sportsfest now hosts over 16,000 participants for its 
five different races.  Participants come from all 50 states with an average 
age of 38 years old.  This non-profit organization supports charities such 
as the Mitochondrial Disease Foundation, the Joy Fund, and Operation Smile.


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