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Press Release - Toronto Waterfront Marathon - 9/24/10

FOR IMMEDIATE RELEASE

  Scotiabank Toronto Waterfront Marathon Expo Kicks-Off Marathon Weekend 
        With the Lighting of Greece's Official Marathon Flame

 Marathon Flame Celebrates 2,500th Anniversary of the First-Ever Marathon

Toronto, ON - Sept. 24, 2010 - Scotiabank Toronto Waterfront Marathon 
(STWM) will mark the historic 2,500th anniversary of the first-ever 
marathon run by Pheidippides in 490AD, by welcoming the official Marathon 
Flame for the 2010 race weekend. This year's event is set to attract more 
than 20,000 runners from over 40 countries, and aims to raise more than 
$2.5 million for 115 local charities through the Scotiabank Group Charity 
Challenge. 

Highlighting this year's elite pack is returning champion Kenneth Mungara 
of Kenya. In 2009 at the STWM Mungara set a course record for the fastest 
time ever ran on Canadian soil with a time of 2:08:32. Also featured this 
year are, Guelph clubmates, Eric Gillis and Reid Coolsaet who are competing 
together to push Canada to the front of the pack and make just-announced 
qualifying standards for the London 2012 Olympic Marathon. The women's 
field is STWMs best-ever and creates the distinct possibility that we may 
also see the fastest Women's marathon run on Canadian soil by Trifini 
Beyene Tsegaye or Firehiwot Dado of Ethiopia, or perhaps Alevtina Ivanova 
of Russia. 

WHAT:  -Lighting of Marathon Flame 
       -Scotiabank Toronto Waterfront Marathon News Conference, introducing 
       this year's elite athletes 
       -Launch of the Runner's Expo
	    
WHO:   -Alan Brookes - STWM Race Director 
       -Robin Hibberd - Executive Vice-President, Retail Products and 
       Services, Canadian Banking, Scotiabank 
       -His Worship David Miller - Mayor of the City of Toronto
       -Hon. Peter Fonseca - Minister of Labour and MPP, Mississauga East
       -Dimtris Azemopoulos - Consulate General of Greece in Toronto 
       -Elite Athletes 
       -Celebrity Torch Relay Runners 

WHEN:  Friday, September 24, 2010 
       9:30 a.m. - Torch Relay run from Nathan Phillips Square to Princes' 
       Gates at Exhibition Place 
       10:30 a.m. - Flame Lighting Ceremony in front of the Direct Energy 
       Building where the Flame will burn until moved on the evening of 
       September 25th 
       11:00 a.m. - STWM Sports Media Conference at the Direct Energy 
       Building 

WHERE: Direct Energy Building 
       100 Princes' Blvd Toronto, ON M6K 3C3 

Race Weekend Agenda: 
Friday, Sept 24th 
9:30 a.m. - Torch Relay run from Nathan Phillips Square to Princes' Gates 
at Exhibition Place 
10:30 a.m. - Flame Lighting Ceremony in front of the Direct Energy Building 
11:00 a.m. - STWM Sports Media Conference at the Direct Energy Building 

Saturday, Sept 25th
Evening - The Flame will be moved to Nathan Phillips Square ahead of race 
day 

Sunday, Sept 26th 
7:30 a.m. - Scotiabank Toronto Waterfront marathon begins 
10:30 a.m. - Post Race Press Conference in City Hall, Room 2 
12:00 p.m. - Awards ceremony; Laurel Wreath presentation to race Champions 
2:00 p.m. - Final Flame extinguishing ceremony 

This year's marathon experience will be enhanced with the release of the 
STWM Navigator, a free-mobile application that will help guide participants 
and spectators during the Marathon Weekend. This tool includes six key 
components: RUN, PLEDGE, CHEER, VOLUNTEER, SOCIAL and EVENT INFO. These 
components will guide users through the STWM course and the City of Toronto 
by highlighting key-marathon locations and providing useful information. 

About Scotiabank Toronto Waterfront Marathon 
The Scotiabank Toronto Waterfront Marathon is Canada's premier Fall 
Marathon, and the country's #1 big-city marathon. It holds the record for 
the fastest marathon on Canadian soil [2:08:32 run last year by Kenneth 
Mungara of Kenya]. For the third consecutive year, the event has been 
awarded a prestigious Silver Label by the International Association of 
Athletics Federation (IAAF) making it Toronto's only international 
athletics event, and one of only five internationally recognized IAAF Label 
marathons in North America. The event attracts participants from over 40 
countries and this year's goal is to raise $2.5 million for more than 115 
charities. For more information, visit www.stwm.ca.

About Scotiabank 
Scotiabank is committed to supporting the communities in which we live and 
work, both in Canada and abroad. Recognized as a leader internationally and 
among Canadian corporations for its charitable donations and philanthropic 
activities, in 2009 the Bank provided about $39 million in sponsorships and 
donations to a variety of projects and initiatives, primarily in the areas 
of healthcare, education, social services, sports and arts and culture. 
Visit us at www.scotiabank.com.

                                 ###

 

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