FOR IMMEDIATE RELEASE
Athlete Tracker Technology from Avtex and Twin Cities In Motion
Gives Spectators New Way to Track Marathoners
Notification Service Delivers Text Message Progress Updates for
Medtronic Twin Cities Marathon and Medtronic TC 10 Mile Runners
MINNEAPOLIS – September 28, 2011 – Avtex, a provider of IT solutions that
optimize customer interactions, announced that it has partnered with Twin
Cities In Motion to create Athlete Tracker, a text-based notification
service that tracks the progress of an individual runner on race day. Each
participant registered for this weekend's Medtronic Twin Cities Marathon or
Medtronic TC 10 Mile race can be tracked by friends and family members who
sign up to receive real-time progress updates via text messages. To
register for the Athlete Tracker service, spectators can simply enter the
name of one or more race participants along with their mobile number and
wireless carrier. To register now, go to
http://www.avtex.com/athletetracker/.
In anticipation of 20,000 runners and an additional 300,000 who will come
out to watch the race, Avtex and Twin Cities In Motion partnered to support
Medtronic's largest community event with a new level of participation. Since
the release of the Medtronic Twin Cities Marathon Spectator's Guide, over
2,500 people have registered for Athlete Tracker, a complimentary race day
tracking service.
"New technology solutions from innovative companies like Avtex allows us to
offer a more contemporary race experience," said Virginia Brophy Achman,
Executive Director for Twin Cities In Motion (TCM). "With Athlete Tracker,
we are able to extend the thrill of the race to a broader audience, giving
them more visibility while supporting the runner with a more aware and
participatory fan base."
Athlete Tracker was designed not only to extend the race to a virtual
audience but also to give live spectators a way to plan their viewing
locations and better predict the finish times of their athletes. Registrants
will receive text message updates that mark the racers start and finish as
well as progress updates throughout the race as athletes cross strategically
positioned timing mats along the course.
"At Avtex, our mission is to connect businesses with their customers by
optimizing each point of interaction," said Eric Raarup, Senior VP of
Marketing for Avtex. "Athlete Tracker is another example of how our
Innovation Team is using emerging technology to optimize the end customer's
experience."
For more information, contact .
Twin Cities In Motion
Twin Cities In Motion, (formerly Twin Cities Marathon, Inc.) is the
non-profit organization that organizes over a dozen running events
throughout the year, including the Medtronic Twin Cities Marathon, as a
community service for the Minneapolis/St. Paul area. Visit www.tcmevents.org
for more information.
Avtex
Avtex, a Pohlad Family Company, is a provider of customer experience
solutions that enable businesses to optimize interactions with their
customers, employees, partners and prospects through communication and
collaboration technologies. As a Microsoft Certified Gold Partner and
Interactive Intelligence Platinum Elite Partner, Avtex is the first true
integrated interaction solution provider with deep capabilities in contact
center, UC, CRM, portals and collaboration, notification, infrastructure
solutions and custom application design and development. Avtex has over
1,200 customers across the United States and in six countries with offices
in Minneapolis, MN; Milwaukee and Appleton, WI; Des Moines, IA; Cincinnati,
OH and Atlanta, GA. Find out more online at www.avtex.com or follow Avtex
on Twitter at http://twitter.com/avtex.
About Pohlad Family Companies
Founded and built by Carl R. Pohlad, Pohlad Family Companies encompasses
banking, financial services, commercial real estate, retail, automotive,
entertainment and technology industries, as well as ownership of Major
League Baseball's Minnesota Twins. Based in Minneapolis, Pohlad Family
Companies employs 3,500 people throughout 40 markets coast-to-coast. For
more information, visit
http://www.pohladcompanies.com/public/BusinessInterests.aspx
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