FOR IMMEDIATE RELEASE
ADIDAS AND MARATHONGUIDE.COM JOIN FORCES WITH WCSN.COM
TO PROVIDE A FREE WEBCAST OF THE BOSTON MARATHON
Live and On-Demand Webcast Available Worldwide on April 21
LOS ANGELES – April 16, 2008– World Championship Sports Network (WCSN), the
premier destination of Olympic and lifestyle sports, announced today it is
joining forces with adidas and MarathonGuide.com to provide a free,
first-ever global webcast of the 112th Boston Marathon. Through this
partnership, fans worldwide can logon to WCSN.com to watch the live and
on-demand webcast on April 21, beginning at 9:25 a.m. EST.
"We're excited to partner with adidas and MarathonGuide.com in offering
this free webcast and to help foster worldwide awareness for this major
race," said Carlos Silva, president and COO of WCSN. "Now, for the first
time global road racing fans will have unprecedented coverage to see the
top marathoners square off in one of the world's most prestigious sporting
events."
On WCSN.com, running fans can also access Marathon Madness, a special
editorial package that features original content, articles from road racing
experts, interactive maps, results, highlights and more. Furthermore,
WCSN.com will be offering special commentary from running legend and
four-time Boston Marathon winner Bill Rodgers.
"Adidas is proud to join WCSN.com in providing a free internet broadcast of
the 112th Boston Marathon," said Spencer Nel, head of global sports
marketing for running and track and field at adidas. "As a Boston Marathon
sponsor, adidas is especially pleased to help bring the oldest continuing
annual marathon in the world to as many viewers as possible in every corner
of the world. With its proven track record WCSN.com is the ideal partner to
make that happen."
"Since 2000, MarathonGuide.com's mission has been to promote the sport by
providing comprehensive coverage of and information about marathons and
distance running. As part of that mission, we are proud to work with
WCSN.com and adidas to ensure that the Boston Marathon broadcast will be
available at no cost and can be enjoyed by as many marathon enthusiasts as
possible," said John Elliott, founder and president of MarathonGuide.com.
Deemed one of the world's most prestigious and oldest annual road racing
events, the Boston Marathon is the second stop on the World Marathon
Majors, a marathon series offering a $1 million prize purse to be split
between the leading male and female marathoners in the world.
WCSN.com is the home of the 2008 World Marathon Majors with complete
coverage of the London, Boston, Berlin, Chicago and New York City races.
Marathon fans around the globe can catch the action on www.wcsn.com where
they can be part of the more than 500,000 spectators anticipated to be
cheering on the runners as they dash through the streets of rural Hopkinton
to the beautiful Boston Back Bay finish line at Copley Square. Fans will
also have access to complete live and on-demand video footage plus free
access to news, race results, photo galleries, behind-the-scenes features
and more.
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