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Press Release - Elite Racing - 9/7/04

FOR IMMEDIATE RELEASE
                                         Contact: Audra Fleming/Susan Reid
                                                   858-450-6510

                  
                     San Jose Ready to Rock 'n' Roll 
          Premier Sporting Event Debuts in Northern California

SAN DIEGO, CA, September 7, 2005 – Spurred on by the enthusiasm of 3-time 
Super Bowl champion and avid runner, Roger Craig, the city of San Jose and 
event manager Elite Racing, Inc. have announced the newest ‘musical 
marathon' race – the Rock 'n' Roll Half Marathon – set for October 8, 2006. 
Organizers expect in excess of 15,000 runners for the first-time event.   

Craig, who made his marathon debut at the 2004 Rock 'n' Roll Marathon in 
San Diego, carried his new passion back to the Bay Area, laying the ground 
work for the Rock 'n' Roll Half Marathon in San Jose. 

Patterned after the popular Rock 'n' Roll Marathon in San Diego, Country 
Music Marathon & 1/2 Marathon in Nashville, Rock 'n' Roll Half Marathon in 
Virginia Beach and P.F. Chang’s Rock 'n' Roll Arizona Marathon & ½ 
Marathon, the race will feature an assortment of live music staged 
approximately every mile of the 13.1-mile course, providing runners and 
spectators with continuous entertainment and motivation. 

"What you're going to see here is essentially a 13.1 mile party," said Tim 
Murphy, president of Elite Racing, Inc. "This one will sell out early 
because of the strong running community in the Bay Area." 

The course,  which  is  still  being  designed,  will  be  flat  and  fast,  
according  to  Murphy,  whose  Elite  Racing  company pioneered the musical 
marathon concept with the Rock 'n' Roll Marathon in San Diego in 1998. The 
company’s events draw participants from all 50 states and several foreign 
countries while routinely filling to capacity several months in advance of 
the races. The Rock 'n' Roll Half Marathon is tentatively set to start in 
front of the HP Pavilion and finish with a spectacular post-race party in 
downtown San Jose’s Plaza de Cesar Chavez park. 

In addition  to  rousing  music  along  the  course,  local  high  school  
cheerleading  squads  will  line  the  route,  cheering  on participants  
and  competing  for  cash  and  prizes.  The  inaugural  event  concludes  
with  an  evening  concert,  free  to  all participants, featuring a major 
rock 'n' roll headliner, at the HP Pavilion. 

The marathon will draw elite runners from around the world vying for a 
large cash purse that will match the Rock 'n' Roll Half Marathon in 
Virginia Beach for the largest prize purse of any half marathon. The event 
will be televised nationally on FSN (Fox Sports Net). 

"We're not testing something new here," said San Jose Mayor, Ron Gonzales. 
"This is a proven concept that will be a success." 

Founders of the race include: Roger Craig, 3-time Super Bowl champion for 
the San Francisco 49ers and Frank Shorter, Olympic gold (1972) and silver 
(1976) medalist in the marathon. 

A free two-day "Health & Fitness Expo" will be held on October 6 and 7, 
2006 at the San Jose Convention Center and will feature the latest health 
and nutrition information with a variety of products for sample and sale. 

For more information on this event or to register online visit 
www.RnRsj.com or www.eliteracing.com. To receive an entry form, contact the 
Rock 'n' Roll Half Marathon, San Jose c/o Elite Racing, 5452 Oberlin Drive, 
San Diego, CA   92121 or call 800/311-1255.


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