FOR IMMEDIATE RELEASE
Contact: Mark Stinson, President
Phone 312/953-3586
MARATHON & BEYOND to publish book
commemorating 110th running of Boston Marathon.
Boston Marathon & Beyond to feature articles and photos
from race's history.
Officially licensed by Boston Athletic Association
and presented by adidas.
CHAMPAIGN, IL - December 4, 2005: Marathon & Beyond magazine announced the
forthcoming release of a special edition, Boston Marathon & Beyond,
commemorating the 110th running of the Boston Marathon. The announcement
was made by Jan Colarusso Seeley, Marathon & Beyond publisher, in
conjunction with the Boston Athletic Association and adidas, presenting
sponsor of the book.
"We believe that this keepsake book will not only celebrate our race's rich
history dating back to 1897, but also convey its continued preeminence in
the sport," said Guy Morse, Executive Director of the B.A.A., which has
officially licensed the book.
The 200-page, 4-color book, edited by noted running author and Marathon &
Beyond editor Richard Benyo, contains articles by Hal Higdon, Roger
Robinson, Kathrine Switzer, Tom Derderian, and others. The book will also
feature a double gatefold cover, measuring 9 inches tall by 17 inches wide,
painted by acclaimed artist Andy Yelenak. "We regard the Boston Marathon as
the wellspring from which all other marathons take their refreshment. This
special edition is a perfect opportunity to put a little Boston literary
refreshment into the hands of serious marathoners," said Benyo.
In announcing the adidas sponsorship, Ashley Williams, adidas brand
marketing manager, said, "We're delighted to align with other leaders in
this sport like the B.A.A. and Marathon & Beyond magazine. In fact, it is
another way for us to connect with runners who are passionate about their
sport. Our brand of footwear and apparel are often inseparably linked to a
runner's aspirations. So when we read the inspirational stories in this
book, we were excited to help present it through our sponsorship."
Featured articles in the commemorative book include
·"The Lure-and Lore-of Boston" by Richard Benyo (a not-so-short history
of Boston & why it is marathon's Mecca)
·"The Genesis of Boston" by Tom Derderian (the first Boston Marathon-how
it came to be and how the first race went)
·"Boston Lite" by Scott Hubbard (every Boston Marathon in 25 words or
less)
·"John A. Kelley" by Richard Benyo (the grand master of Boston came up
the hard way)
·"The Deed is Done" by John J. Kelley (John J. Kelley's 1957 win at
Boston)
·"Masters at Boston" by Roger Robinson (the pioneering efforts of
masters runners at Boston)
·"Women at Boston" by Kathrine Switzer (from out of the bushes to the
lead pack: a history)
·"The Epiphany" by Tito Morales (the spirit of the Boston Marathon waits
to infuse the first-timer)
·"The 10 Best Boston Finishes of All Time" (a stellar panel picks the 10
best Boston finales)
·"'Duel in the Sun' Revisited" by Hal Higdon (uncut, long version of
Higdon's feature on Salazar and Beardsley from his book, Boston: A Century
of Running. Half of this epic article will appear in this special issue;
the balance to appear in the May/June 2006 issue of Marathon & Beyond.)
Boston Marathon & Beyond will also feature a gallery of current and
archival photos from the collections of Ed Kozloff, Jeff Johnson, Andy
Yelenak, Victor Sailer and the B.A.A.
The back of the book will contain a Boston Marathon Resource Guide that
presents all in one place B.A.A. contact info, best Boston Marathon books,
important Web sites dealing with Boston, media coverage, videos, museums,
exhibits, and more.
Boston Marathon & Beyond will be distributed to all 2006 Boston Marathon
race entrants, along with Marathon & Beyond subscribers. In addition, it
will be available for purchase by past Boston Marathon entrants and through
bookstores and retail running stores.
More information is available at www.marathonandbeyond.com/boston2006/
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About the B.A.A.
Established in 1887, the Boston Athletic Association is a non-profit
organization with a mission of managing athletic events and promoting a
healthy lifestyle through sports, especially running. The B.A.A.'s Boston
Marathon is the world's oldest annual marathon, and the organization
manages other local events and supports comprehensive charity, youth, and
year-round running programs.
About adidas
adidas is a global designer, developer, and marketer of athletic footwear,
apparel, and accessories with the mission to be the leading sports brand in
the world. Brand adidas is part of the adidas-Salomon Group, a corporation
that includes sports brands Salomon, TaylorMade, Bonfire and Mavic.
About Marathon & Beyond
Marathon & Beyond is an international, bimonthly magazine dedicated to long
distance running. Every Marathon & Beyond subscriber is a marathoner and/or
ultrarunner (or wannabe) who runs or walks several long-distance races a
year. Readers range from novices to seasoned veterans and everything in
between. Magazine subscribers live in all 50 states, all provinces of
Canada, more than a dozen European countries, Australia, and New Zealand,
as well as places like Africa, Malaysia, Hong Kong, Singapore, and Iceland.
In general, M&B readers fit the documented demographic profile of runners:
they are well-educated, well-read, like to travel to races, and invest
heavily in their gear.
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