FOR IMMEDIATE RELEASE
26.2 With Donna Announces Partnership With Rodale Inc.
The National Marathon to Finish Breast Cancer to
Create Cause Marketing Promotion with Global Media Company
JACKSONVILLE BEACH, Fla (January 9, 2012) - 26.2 with Donna, the National
Marathon to Finish Breast Cancer, is excited to announce a special
partnership with global media resource, Rodale Inc. Rodale manages a large
portfolio of properties including these respected international
publications: Runner's World, Women's Health, Prevention, and Bicycling
Magazine.
Rodale has agreed to donate 50 percent of proceeds from all one-year
magazine subscriptions with a registration to any 26.2 with Donna event
including marathon, half marathon, marathon relay, 5K and bike race. The
promotion is part of a collaborative breast cancer awareness initiative and
lasts until the marathon, which takes place on February 12, 2012. Entrants
into 26.2 with Donna can subscribe to any of the four participating Rodale
publications for only $10 as a part of the race's online registration.
Existing registrants may subscribe by visiting
www.breastcancermarathon.com.
"This is a terrific deal for 26.2 with Donna participants and proceeds will
directly benefit our efforts," said Donna Deegan, founder and event
chairman. "Partnerships like these are so important to achieve our
mission."
The 26.2 with Donna mission is to passionately produce world class events
to raise funds for groundbreaking breast cancer research and empower those
living with breast cancer. Seventy percent of all race proceeds go to the
Mayo Clinic for bench top breast cancer research. Thirty percent of all
race proceeds go to The Donna Foundation to help breast cancer patients
with critical financial needs. Join us as we celebrate 5 Years -February
12, 2012! Together, we will finish it. www.breastcancermarathon.com
Rodale is a global media company with a heritage, mission, and authority
dedicated to the health and wellness of the individual, community, and
planet. Through a broad portfolio of leading media properties, Rodale
reaches more than 70 million people around the world through multiple
distribution channels, including magazines, books, online, e-commerce,
direct-to-consumer, and video. The company publishes some of the best-known
health and wellness lifestyle magazines, including Men's Health,
Prevention, Women's Health, Runner's World, Bicycling, Running Times, and
Organic Gardening, and is the largest independent book publisher in the
United States, with a collection of bestselling titles, including Al Gore's
Our Choice, Howard Schultz's Onward, Alicia Silverstone's The Kind Diet,
Flat Belly Diet!, and Eat This, Not That!, among others. Rodale is also a
leader in direct-response marketing and has more than 25 million active
customers in its database. www.Rodaleinc.com.
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