FOR IMMEDIATE RELEASE
Advance Flexible Materials and Trex Company
Announce Heatsheets® Recycling Program
Recycled Thermal-reflective Blankets Will Become Durable and Eco-Friendly
Trex® Wood-Alternative Decking and Railing
Petaluma, Calif., February 7, 2011 - Advanced Flexible Materials (AFMInc)
will partner with Trex Company to launch the "Heatsheets®
Blankets-to-Boards" recycling program at Running USA 2011: The Industry
Conference held Feb. 13-15 in San Antonio, Texas.
"This cooperative effort marks another major step in AFMInc's ongoing
effort to provide race participants with a turnkey solution for recycling
and repurposing Heatsheets thermal-reflective blankets after the finish
line," said David Deigan, founder, president and CEO of AFMInc. "We are
grateful to have the access and the live venue provided by this year's
Running USA conference to promote this important launch, and we are
particularly grateful to have found a recycling partner in Trex."
AFMInc provides reflective insulation technologies for an extensive range
of uses, from hypothermia solutions for event finish lines and aid stations
to outdoor recreation applications ranging from emergency and survival
products to protective coverings and shelters.
Trex, the nation's largest manufacturer of wood-alternative decking and
railing products, collects, salvages and repurposes plastic, wood scrap and
sawdust, and turns it all into low-maintenance outdoor living products that
stand up to the test of time. In fact, the average 500-square-foot
composite Trex deck contains about 140,000 recycled plastic bags. The
company will now accept Heatsheets directly into its supply chain,
primarily through collection at local grocery and department stores.
"We are proud to contribute to a cleaner environment and a healthier future
for our consumers and communities - and our partnership with AFMInc
provides an additional opportunity to transform recyclable materials into
beautiful, durable outdoor living products," said Amanda Harrington,
materials resources coordinator for Trex. "Using sustainable resources and
green manufacturing processes is a policy that touches everything we do."
The alliance with Trex is the next logical step in a process that began
with AFMInc's shift away from non-recyclable metallized mylar to recyclable
metallized polyethylene films in 2005, and continued with pilot programs
and recycling guidelines in 2008 and 2009.
"Our collaboration with Trex makes it possible for nearly all Heatsheets
recovered by our event customers - from the largest to the smallest - to
now be repurposed into wood-alternative lumber products right here in the
U.S. in a manner that will reduce landfill use and save trees," said Wil
Turner, project manager for AFMInc. "We look forward to educating race
participants about 'Blankets-to-Boards' and to working with Trex on this
environmentally-friendly initiative."
For more information about the "Heatsheets Blankets-to-Boards" recycling
program, visit AFMInc. (Booth #8) at the Running USA Conference or visit
www.heatsheets.com.
About Advanced Flexible Materials
AFMInc produces insulation films, fabrics, and consumer products that
harness freely available energy sources such as body or solar heat.
Products include Heatsheets® Silver Lining® fabrics, blankets and bed
liners; Heatsheets® Outdoor Rescue/Survival Blankets and Bivvy Sacks; and
Heatsheets®-on-a-RollTM Runners-Wrap Blankets for mass participation
endurance sports such as full and half-marathons and triathlons. Silver
Lining® Travel Blankets and Bedding products are used as bed-warmers, or
for airline or auto travel blankets, and as sleeping bags and shelters.
Silver Lining® fabrics, available in either waterproof or breathable
configurations, are available as thin, efficient, reflective insulation
lining for apparel manufacturers.
About Trex Company
Trex Company is the nation's largest manufacturer of wood-alternative
decking and railing with nearly 20 years of product experience. Stocked in
more than 5,500 retail locations throughout the U.S. and Canada, Trex®
outdoor living products offer a wide range of style options with fewer
ongoing maintenance requirements than wood, as well as a truly
environmentally responsible choice. The cornerstone of the Trex product
portfolio is Trex Transcend®, the number one brand of beautiful
high-performance decking and railing materials. In addition, Trex
distributes Trex Accents® composite decking, Trex Escapes® PVC decking,
energy-efficient LED Trex DeckLightingTM and ultra-low maintenance PVC
TrexTrimTM. Through its licensing partnerships, Trex also offers stylish
and comfortable Trex Outdoor Furniture™, the Trex CustomCurveTM™ heating and
bending system and the Trex RainEscape® above joist deck drainage system.
Trex®, the Trex logo, Trex RainEscape®, Trex Transcend®, Trex Accents®,
Trex Escapes®, Trex DeckLighting™, TrexTrim™ and Trex Outdoor Furniture™
are trademarks of Trex Company, Inc., Winchester, Va. For more
information, visit www.trex.com. You also can follow Trex on Twitter
(@Trex_Company), "like" Trex on Facebook, or view product and demonstration
videos on the brand's YouTube channel (TheTrexCo.).
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