FOR IMMEDIATE RELEASE
AFMInc Publishes Recycling Guidelines For Mass Participant Sporting Events
A broad review of best recycling practices at special events includes
recommendations for recycling Heatsheets® finishers' blankets
as well as other recyclable materials.
FOR IMMEDIATE RELEASE
February 2, 2009, Petaluma, CA: Stephanie Deigan, President and COO of
AFMInc announced today the online publication of an updated set of
guidelines for recycling at mass participant sporting events. The 14-page
reference and resource guide is available for download, at no charge, from
the company's Web site at http://heatsheets.com/green.asp.
"Last fall, in collaboration with green events consultant Eco-Logistics and
Jon Stein of Consolidated Container Company, we embarked on a six-event
pilot program to assess the potential for recycling Heatsheets finishers'
blankets," said Deigan. "We soon learned that any recycling effort should
take into account the event's overall waste recovery objectives,
opportunities, and plans. So, we decided to develop a broad set of
recycling guidelines for the mass participant sporting event industry,
rather than focusing solely on Heatsheets."
The resulting PDF booklet offers a step-by-step approach to pre-event waste
recovery planning and event setup, tips for building awareness and
participation during the event, post-event details that shouldn't be
overlooked, as well as specific recommendations for recycling Heatsheets
and other recoverable and compostable materials. In keeping with its
straightforward approach, the booklet begins with a word of caution:
This guide was prepared during a time of extreme turmoil in the recycling
marketplace. The worldwide economic downturn and the U.S. credit crisis
have had a profound impact on recycling. Commodities that U.S. mills were
outbidding each other for last summer are now languishing in warehouses and
vendors are looking for any market at any price... With more supply than
demand, clean recyclables will always have a market advantage over
materials that are contaminated. As a result, ensuring that your recovery
efforts result in clean, marketable material is now more important than
ever.
Looking ahead to the upcoming spring marathon season, Deigan encourages
events to plan ahead. "It may take a little digging to find a plastics
recycler who is willing to accept recovered Heatsheets and some extra
effort to discover what general recycling resources are available in your
area," she said. "But, it should be worth the effort, knowing that you've
kept a recyclable product from becoming just another single-use throwaway."
About AFMInc:
AFMInc produces insulation products that harness energy sources like body
or solar heat. Their products include Heatsheets for hypothermia protection
at mass participation events, sleeping bags and shelters for weatherproof
protection from outdoor elements, and lightweight bedding that provides
warmth on chilly nights.
Tracing their technology to the early days of the US space program when
NASA developed an ultra-light, highly efficient reflective insulation
technology to protect astronauts, spacecraft, and heat-sensitive equipment
from the extreme temperatures in space, AFMInc's product line has earned
the Certified Space Technology seal.
For more information about Heatsheets and AFMInc, contact David Deigan, CEO
and Chief Technology Officer, at (707) 658-4655, ddeigan@AFMInc.com, or
visit www.Heatsheets.com.
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