Press Release - AFMInc - 4/28/09

FOR IMMEDIATE RELEASE



               New Rapid Unwind System Speeds Heatsheets® 
          Finish Line Blanket Distribution at Boston Marathon

               Pilot effort deemed a success on all fronts.

April 28, 2009, Petaluma, CA: AFMInc Founder and CEO David Deigan today 
critiqued the new "Rapid Unwind" Heatsheet distribution system his company 
tested at last week's Boston Marathon. In addition to the written remarks, 
which follow, video clips of the Boston pilot program are available for 
viewing on You Tube. The first video clip shows how the new unwind system 
works (http://www.youtube.com/watch?v=SfFba6NtnMo), while a second video 
clip shows how the system attaches to a barricade and discusses lessons 
learned from the Boston pilot (http://www.youtube.com/watch?v=dMxrKjjnxto). 

"The new unwind distribution system for Heatsheets exceeded our 
expectations," said Deigan. "Mike Thompson's intelligent design allowed us 
to reduce set-up and distribution time for our finish line blankets. Now 
that we know this system works, we can confidently move to the next steps, 
which will be to revise and reduce the amount of packaging needed to ship 
our product, and to arrange for production of the new unwind rack design."

With on-site help from the rack's designer and event operations veteran 
Thompson, and race director and long distance running veteran Steve Moland, 
Deigan and his team tested six unwind stands behind the finish line of the 
2009 Boston Marathon. The sturdy, steel "angle-iron" unwind units were 
mounted on the two most commonly used crowd control barricades - the 
bike-rack style used by many law enforcement agencies, and the white style 
widely used by event and timing companies. The simple mounting system 
includes two steel bars bolted together with carriage bolts and wing nuts, 
so they can be mounted quickly and finger-tightened without tools.

AFMInc's objectives in developing this new unwind system were to reduce 
separation time of the Heatsheets-on-a-Roll™ and determine whether or not 
the use of the company's popular dispenser cartons could be reduced to 
lower-volume areas such as on-course aid stations or to product planned for 
re-deployment.

AFMInc is developing revised shipping methods for carton-less rolls, and 
will provide updates on unwind stand availability as soon as minor design 
improvements are completed and a final contract is awarded for manufacture 
and distribution. Interested event directors are encouraged to follow 
AFMInc's progress at www.Heatsheets.com/unwindupdates.

On a related note, Boston Marathon organizers collected discarded 
Heatsheets in the post-finish area for recycling. Department of Corrections 
inmates were deployed to collect discarded cups, bottles, and finish line 
blankets and ensure that all recyclables found their way into the 
appropriate recycling container.

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