FOR IMMEDIATE RELEASE
ALCiS® Health Partners with U.S. Olympic Medalist Meb Keflezighi
Company Joins Nike and PowerBar as Official Corporate Sponsor
San Jose, Calif. - September 30, 2008-ALCiS Health, Inc., a provider of
topical pain products using innovative, patented technology, today
announced that it has signed an endorsement contract with 2004 Olympic
Silver Medalist Meb Keflezighi. The contract names ALCiS Daily Relief as
the exclusive pain relief product to Meb, and it is the company's first
professional running partnership.
"I choose my partners and sponsors very carefully. I am very excited about
ALCiS Health joining Team Meb as my official source and partner for pain
relief products," stated Meb. "ALCiS Daily Relief is a new product that has
been instrumental in my training, and I utilize it to manage muscle aches
and pains, even when I feel I am at my peak fitness level."
"ALCiS is thrilled that Meb has chosen us as a corporate sponsor," said
Brian Berchtold, President and CEO of ALCiS Health. "The partnership is a
perfect fit as ALCiS Daily Relief is an ideal product for athletes (of any
level), who experience muscle soreness from their workouts. Meb, obviously,
trains at the highest athletic level, and we are proud to help him achieve
his running goals by reducing the aches and pains associated with his
grueling training schedule."
ALCiS Daily Relief is a fast-acting, clean-scented pain relief cream. The
advanced, patented technology found in the product delivers the active
ingredient quickly, with results in as little as five minutes. "ALCiS Daily
Relief is effective shortly after application. This efficiency allows me
the relief necessary to continue the level of training needed to be the
best distance runner I can be," said Meb.
ALCiS Daily Relief can be used for the temporary relief of minor aches and
pains of muscles and joints associated with strains, sprains, simple
backache, bruises, sports injuries and arthritis. Samples of ALCiS Daily
Relief will be distributed at over 50 key national and local sporting
events in the next twelve months, including the Chicago Marathon, the ING
New York City Marathon, the Boston Marathon, and the Ironman World
Championship. ALCiS Daily Relief is available nationally in over 13,000
stores including Walgreens, Rite Aid, Longs Drugs, Duane Reade, and many
other fine retailers. For a complete store listing, visit
http://www.alcis.com/locator/.
About ALCiS Health
ALCiS Health, Inc., founded in 2004, is a health and wellness company that
utilizes new, advanced patented technologies in its pain relief products.
The company offers consumers over-the-counter (OTC) alternatives to lead
healthy, productive and active lifestyles. ALCiS Health's innovative
solutions to pain relief help improve the quality of life for individuals
by providing temporary relief of aches and pains.
About Meb
Meb Keflezighi is known as one of the top distance runners in U.S. history.
Meb exploded onto the international scene with a Silver Medal in the 2004
Olympics and became the first American male to medal in the Marathon at the
Olympics since Frank Shorter in 1976. Meb followed that performance with a
2nd place finish at the ING NYC Marathon only 70 days later, and then
finished 3rd in the same marathon in 2005. Since then, Meb has earned the
U.S. 15km Champion title in both 2006 and 2007. Meb's other corporate
sponsors include Nike and PowerBar. For more information on Meb visit:
www.runmeb.com
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