FOR IMMEDIATE RELEASE
LIVESTRONG Austin Marathon and Half Marathon Continues Partnership with
Brilliant Solutions, Inc. for First-of-Its-Kind, Event-Specific iPhone App
Building off 2010's success, Official Mobile App with expanded
features-including Runner Tracking!-is now available
AUSTIN, TX –- The LIVESTRONG Austin Marathon and Half Marathon and
Austin-based Brilliant Solutions, Inc. have launched the Official Mobile
Application for the 2011 race, featuring one-of-a-kind Runner Tracking
capability. Available for free on the Apple App Store, the iPhone
application allows users to track runners real-time, read the event's
Twitter feed for the latest race news, view interactive course maps to see
what is on and around the course, search race results, view a visitor's
guide from austin360.com, and stay up to date with a weekend event
schedule.
"The LIVESTRONG Austin Marathon and Half Marathon prides itself on being an
industry leader," said Race Director John Conley. "Last year we were happy
to unveil the running industry's first race-specific iPhone app, and we are
very excited about the application's expanded features for our 20th
anniversary event. We truly believe that this application will enhance the
event experience for runners, spectators, and volunteers alike."
The application introduces a new and innovative way for spectators to track
runners. Unlike GPS based systems, the application does not require the
athlete to run with their mobile device in order for someone to track them.
Instead, the application uses real-time timing data to show the runner's
current location and estimated arrival times to recommended spectator
locations on the course and the finish line. Users can view the runner's
split information and current pace as well as locate themselves on the map
to see where they are relative to the runner's current location.
This app keeps the LIVESTRONG Austin Marathon and Half Marathon at the
forefront of the mobile technology movement and provides a platform for
sharing up-to-the-minute information in a way that is new, different and
modern.
"We are very excited to continue our relationship with the LIVESTRONG
Austin Marathon and Half Marathon and provide the Official Mobile
Application for the 2011 event," said Brant Winterbottom, President of
Brilliant Solutions, Inc. "The overwhelming feedback for us in 2010 was to
include the ability to track a runner within the mobile application. We
listened to our users, and believe this year's introduction of Runner
Tracking is a game-changer in the industry. We can now provide tracking
information in a useful and meaningful way that enhances the shared race
experience between participants and their family and friends."
In addition to Runner Tracking, the application enhances communication
between the event and participants by putting the most relevant
event-related information-such as a fully updated weekend schedule and
interactive course maps-directly on the mobile device along with up-to-date
race information via a live Twitter feed.
The 2011 LIVESTRONG Austin Marathon and Half Marathon iPhone application
also provides a mechanism for sponsors and advertisers to connect with
their market in a unique way that is not available through traditional race
marketing. The application facilitates two-way communication between
advertisers and their target audience through the use of banner ads and
other interactive graphics.
More information about the mobile application can be found on the
supporting website at www.whydoyourun.com, including a demo of Runner
Tracking.
About Brilliant Solutions, Inc.
Since 1999, Brilliant Solutions, Inc. (BSI) has been providing superior
software development services to organizations throughout central Texas and
beyond. BSI focuses on web and mobile technologies for socially conscious
projects. In 2010, Mashable named one of BSI's mobile applications (iRace)
as 1 of 10 essential iPhone apps for runners. For more information, please
visit: www.brilliantsolutions.com.
About the LIVESTRONG Austin Marathon and Half Marathon
The LIVESTRONG Austin Marathon and Half Marathon is one of the largest
combined marathon and half marathons in America. Named "the Greenest Road
Race in North America" by Runner's World and possessing a vision of using
running as a tool to help communities and individuals reach their goals,
the LIVESTRONG Austin Marathon and Half Marathon has a proud history of
excellence. The 20th anniversary Austin Marathon will be held on Sunday,
February 20, 2011 starting next to the Texas Capitol building and finishing
on Congress Avenue in front of the historic Paramount Theater. For more
information, please visit: www.youraustinmarathon.com.
###
|
