FOR IMMEDIATE RELEASE
RUN BARBADOS BACKED BY THE CAVE SHEPHERD GROUP OF COMPANIES
BRIDGETOWN, BARBADOS. March 2016 - The Run Barbados Marathon Weekend has
been endorsed by one of Barbados' most recognizable companies.
Speaking at the 2016 media launch of the RBMW at the Tamarind Cove Hotel
recently, CEO of the Cave Shepherd Group of Companies, John Williams,
described the Run Barbados event, like Cave Shepherd, as a "Barbadian
institution" and pledged his company's commitment in a three-year
partnership agreement.
"As a group, we were seeking out an event where all of our associated
businesses could come together and participate and we found it in the Run
Barbados Marathon Weekend." said Williams. Cave Shepherd first opened its
doors in Barbados 110 years ago.
The race calendar now features the Cave Shepherd & Co. Marathon; the
Fortress Half Marathon; the Colombian Emeralds International 10K; the Cave
Shepherd Card 5K; the Signia Fun Mile and the Ganzee 5K "Walk for Charity".
This partnership arrangement includes access by the RBMW team to the
group's large international database.
CEO of the Barbados Tourism Marketing Inc. (BTMI), William Griffith,
described their association with the Cave Shepherd group as one that would
augur well for the recently re-branded running series. "In seeking a title
sponsor we wanted to find a reputable and recognizable brand that would be
willing to join us on this journey to take the Run Barbados series to the
highest level in the minds of destination runners across the region and
beyond. We are pleased to have found that partner in the Cave Shepherd
Group of Companies."
Meanwhile Race Director, Zary Evelyn of Island Races, confirmed that they
will be increasing the total prize purse by US$14,000 over last year's
offering, making it the richest road race in the Caribbean. In addition,
airfare and accommodation will be provided for last year's winners of the
10K, Half-Marathon and Marathon to return to the island to defend their
titles. He emphasized that while they had increased the prize money their
main target audience was still the everyday runner seeking to indulge in
their passion for running.
Additionally, through a new partnership recently sealed with the Canada
Running Series, the Run Barbados team will have access to more than 40,000
running enthusiasts on social media. The new partnership will feature
several exciting initiatives during the year including the participation of
elite runners, such as Canadian Olympian Lanni Marchant, Canadian Marathon
Record Holder and Natasha Wodak, Canadian Women's 10,000m Record Holder.
The 2016 event will be hosted December 2-4, 2016. Registration for the
series opened in early February via the official website.
@Barbados gears up for this year's Run Barbados with @MyCaveShepherd
backing. Register today at www.RunBarbados.org.
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