FOR IMMEDIATE RELEASE
Abbott Partners with the 2015 BMW BERLIN-MARATHON
to Celebrate the Power of Health
BERLIN, Germany, July 24, 2015 — The organizers of the BMW
BERLIN-MARATHON today proudly announced a new partnership with the global
healthcare company Abbott, which became an Official Sponsor of the 2015 BMW
BERLIN-MARATHON, one of six iconic races in the Abbott World Marathon
Majors series.
With more than 2,500 employees in Germany at seven locations nationwide,
Abbott is devoted to developing products and technologies that improve
health and make life better. Through its sponsorship of the 2015 BMW
BERLIN-MARATHON, Abbott will celebrate how people can do more, achieve more
and experience more through their best health.
Abbott's sponsorship will come to life in a number of ways. For the 40,000
registered participants — including more than 30 Abbott employees from
around the world — the company will have a "Cheer Zone" at the 38 kilometer
point of the course, providing a welcome boost as runners push through to
the finish line. Nearly 100 Abbott employees from its Wiesbaden location
will show up to encourage athletes to achieve their race-day goals.
As title sponsor of the Abbott World Marathon Majors, Abbott is encouraging
the sharing of health "best practices" among the six races in the series.
At the 2015 BMW BERLIN-MARATHON, Abbott is providing i-STAT® systems,
handheld blood analyzers that perform commonly ordered blood tests within
minutes, empowering the race medical staff with information to check heart
function, monitor physical exertion and administer needed care on site.
"Training for and participating in a marathon is a life accomplishment for
many and is a great showcase for what's possible when people are at their
healthiest," said Christian Jost, director of SCC EVENTS, which organizes
the BMW BERLIN-MARATHON. "As a company that's committed to helping people
achieve more through better health, Abbott's partnership aligns with our
goals perfectly."
"Our partnership with the 2015 BMW BERLIN-MARATHON is a great way for us to
celebrate the power of health," said Elaine Leavenworth, senior vice
president, chief marketing and external affairs officer at Abbott. "Our
employees across Germany have been committed to doing just that for more
than half a century — helping people live not just longer, but better.
We're looking forward to supporting all the marathoners, who show us that
there's untapped potential in all of us, and health is the starting point —
along with the right will and persistence — to accomplish our goals."
About BMW BERLIN-MARATHON
A group of runners from one of Germany's most prestigious athletics clubs,
SC Charlottenburg, organized the first BERLIN-MARATHON in 1974. It was not
until 1981 that the race moved from the Grunewald (a big forest area) into
the city center of West Berlin. It was after the Berlin Wall collapsed in
November 1989 when a new era started. On September 30, 1990, three days
before reunification, the course of the BERLIN-MARATHON led through
Brandenburg Gate and both parts of Berlin. The BMW BERLIN-MARATHON has
developed into one of the world's best quality road races and as an
inherent part of the Abbott World Marathon Majors. Last year's 2:02:57 by
the Kenyan Dennis Kimetto was the tenth world record on a course which
makes full use of Berlin's flat terrain and gentle corners.
Connect with us at: www.bmw-berlin-marathon.com
Facebook: www.facebook.com/berlinmarathon
Twitter: www.twitter.com/berlinmarathon
About Abbott
At Abbott, we're committed to helping you live your best possible life
through the power of health. For more than 125 years, we've brought new
products and technologies to the world -- in nutrition, diagnostics,
medical devices and branded generic pharmaceuticals -- that create more
possibilities for more people at all stages of life. Today, 73,000 of us
are working to help people live not just longer, but better, in the more
than 150 countries we serve.
Follow on BMW BERLIN MARATHON Facebook.
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