FOR IMMEDIATE RELEASE
Contact: Patrice Malloy
Malloy Marketing Group
(760) 635-2833
Lynn Flanagan
In Motion, Inc
(760) 692-2900
CARLSBAD MARATHON WOOS WEATHER-WEARY RUNNERS
CARLSBAD, Calif. (October 4, 2004) In a move to showcase its classic
Southern California climate and to reward runners who brave snowy or
rain-soaked fall marathons, the Carlsbad Marathon has announced the "I'll
Take My Rain Check in Carlsbad" promotion.
During the fall marathon season, runners and walkers who finish any
marathon amidst snow or rain will be eligible for either free or discounted
entry into the 2005 Carlsbad Marathon. San Diego County's only seaside
marathon. The race is set for January 16, 2005.
Carlsbad, located approximately 30 miles north of San Diego on the Pacific
coast, has an average low temperature of 47 degrees and average high of 65
degrees in January. Normal rainfall in the San Diego area in January is 1.8
inches. By contrast, Seattle's average rainfall in January is 5.94 inches
and Chicago's average snowfall in January is 10.7 inches.
"Southern California is not immune to rain," said Lynn Flanagan, president
of In Motion, Inc., organizer of the Carlsbad Marathon and Half Marathon.
"But we certainly have much better weather here than in other parts of the
country, especially in January."
Free entry into the Carlsbad Marathon (formally the San Diego Marathon)
will be offered to finishers of fall marathons where snow covers at least a
portion of the course. Marathoners who trekked through their race in the
rain will be treated to half-price entry fees. "With major fall marathons
taking place in cities such as Chicago, New York and Seattle, we may get a
flood of responses," said Flanagan.
The free entry is limited to the first 200 runners who submit their Rain
Check application because of snowy fall marathon conditions. The half price
entry is limited to the first 200 runners who submit their Rain Check
because they ran their fall marathon in the rain.
Rain Check applications are available online at www.carlsbadmarathon.com or
by calling (760) 692-2900. Rain Checks must be mailed to: "I'll Take My
Rain Check in Carlsbad," c/o In Motion, Inc., 6355 Corte del Abeto, Suite
C-103, Carlsbad, CA 92009. Other conditions apply. Please log on to
www.carlsbadmarathon.com for complete promotion rules and regulations.
The 14th annual Carlsbad Marathon and Half Marathon, scheduled for Sunday,
January 16, 2005, are San Diego County's only winter seaside marathon and
half marathon. The fast out-and-back half marathon course and the rolling
marathon course feature live bands and offer spectacular views of the
Pacific Ocean and Carlsbad beaches. The event weekend also includes the
Keebler Kids Marathon Mile on Saturday, January 15, 2005 and a three-day
Road Runner Sports Fitness expo. Major sponsors include: Road Runner
Sports, NBC 7/39, Citibank, Overland Storage, La Costa Resort and Spa and
Kaiser Permanente.
For more information regarding the Carlsbad Marathon and Half Marathon,
visit www.carlsbadmarathon.com or call (760) 692-2900. For more information
on Carlsbad tourism visit www.visitcarlsbad.com or call (800) 227-5722.
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