FOR IMMEDIATE RELEASE
New Balance Signs on as Sponsor of Credit Union Cherry Blossom Ten Mile Run
On-line Lottery Sign-up Opens December 1, 2010
WASHINGTON, November 30, 2010 – Global athletic leader New Balance
announced today the signing of an official sponsorship deal with the
historic Credit Union Cherry Blossom Ten Mile. The company will serve as a
supporting sponsor of the race and presenting sponsor of the virtual
training program. This year's 39th annual race will be held in Washington,
DC on Sunday April 3, 2011, on the middle weekend of the National Cherry
Blossom Festival®. The Credit Union Cherry Blossom, which is known as "the
Runner's Rite of Spring®," is the only world-class road race in the
Nation's Capital and it is part of the Professional Road Running
Organization Circuit.
"New Balance is excited to become a sponsor of the Credit Union Cherry
Blossom Ten Mile, a race rich in history and tradition in our nation's
capital," says Josh Rowe, running marketing manager at New Balance. "This
race attracts both elite and everyday runners and thus is an excellent
opportunity to for us to highlight our innovative footwear, apparel, and
unique brand attributes to runners of all abilities."
As supporting sponsor of the race and presenting sponsor of the virtual
training program, New Balance will provide special offers to the more than
5,000 registrants who participate in the free, 10-week virtual training
program. The program, prepared by virtual training coach Kirt West, will
offer three levels – beginner, intermediate, and advanced – to prepare
runners to perform their best on race day. Virtual training participants
will receive training advice via daily email messages. Participants can
select which program best suits their needs when they register for the
lottery.
New Balance will also showcase their performance running collection at the
Health and Fitness Expo in the historic National Building Museum. New
Balance will provide a Lightning Dry performance top as the official
upgrade participant shirt and offer a new line of Credit Union Cherry
Blossom 10 Mile branded performance merchandise which will be available to
runners at the eight Potomac River Running stores and other locations, and
on-line via www.cherryblossom.org. Race and volunteer staff will be
outfitted in New Balance products.
"We welcome New Balance as a new partner in the event," says event director
Phil Stewart. "As a global manufacturer of some of the best-rated running
product in the industry, and a brand with a history of domestic
manufacturing, New Balance is a perfect fit for our event, which is held on
the National Mall among all of the National Monuments and Memorials."
Due to the popularity of the event, the organizers will conduct a lottery
to select entrants. Entrants will be able to register for the lottery over
a 10-day period between 10:00 A.M. on Wednesday, December 1, 2010 and 11:59
P.M. on Friday, December 10, 2010. Entrants will be electronically selected
for the 10 mile and 5K Run-Walk after the lottery registration period
closes and the results of the selection process for both events will be
posted on the event website, www.cherryblossom.org, by 10:00 A.M. on
Tuesday, December 14.
For more information about the Credit Union Cherry Blossom 10 Mile,
specifics on the lottery system and to register for the lottery please
visit the event website, www.cherryblossom.org.
About the Credit Union Cherry Blossom 10 Mile:
The Credit Union Cherry Blossom is known as "The Runner's Rite of Spring®."
The staging area for the event is on the Washington Monument Grounds and
the course passes in sight of all of the major Washington, DC Memorials.
The event will offer $46,000 in prize money and time incentives to elite
athletes from around the world. The event also serves as a fundraiser for
the Children's Miracle Network, a consortium of 170 premier children's
hospitals across the United States. Since the Credit Unions became the
title sponsor in 2002, over $4.5 million dollars has been raised through
donations and fundraising on the part of the runners and individual
sponsoring Credit Unions and partners. About one-third of these funds
support Washington, DC's own Children's National Medical Center
("Children's Hospital"). The event also funds two $5,000 Road Runners Club
of America "Roads Scholar" grants designed to support up-and-coming U.S.
distance running talent.
About New Balance:
New Balance, headquartered in Boston, MA has the following mission:
Demonstrating responsible leadership, we build global brands that athletes
are proud to wear, associates are proud to create and communities are proud
to host. New Balance employs more than 4000 people around the globe, and in
2009 reported worldwide sales of $1.65 billion. For more information please
visit http://www.newbalance.com.
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