FOR IMMEDIATE RELEASE
Credit Union Cherry Blossom Run Welcomes ASICS
as Performance Footwear and Apparel Sponsor
Four-year agreement includes outfitting race committee and race ambassadors
November 6, 2019, Washington, DC: Organizers of the Credit Union Cherry
Blossom 10 Mile Run and 5K Run-Walk announced today a four-year sponsorship
agreement with Irvine, California-based ASICS America. Details of the
agreement were not released, though race officials and race ambassadors
will be provided the latest running footwear and gear each year, and race
entrants purchasing upgrade shirts when registering for the race, or
merchandise at the Health and Fitness Expo on race weekend, will receive
outstanding-quality ASICS garments.
"As we continue to further solidify our commitment to performance running,
we are honored to become the official footwear and apparel partner of the
Credit Union Cherry Blossom Ten Mile Run and 5K Run-Walk," said Koichiro
Kodama, CEO of ASICS America. "ASICS is a brand built on performance
running, and it's a privilege to partner with a storied event that reaches
such a diverse group of runners. We look forward to celebrating with the
participants and spectators for many years to come."
Event Director Phil Stewart said, "ASICS is a perfect fit as the shoe and
apparel sponsor of our event, which celebrates Washington, DC's cherry
blossoms as an enduring symbol of friendship between the U.S. and Japan.
ASICS is one of the original authentic running shoe and apparel brands that
helped usher in the first running boom of the 1970s at just about the same
time that the Cherry Blossom Run was starting out in 1973. Their running
shoe and apparel items are the same high quality that we associate with the
Credit Union Cherry Blossom Ten Mile Run and 5K Run-Walk."
The 2020 Credit Union Cherry Blossom Run marks the 19th year of title
sponsorship by Credit Union Miracle Day. Since 2002, over $9.5 million has
been raised for the Children's Miracle Network Hospitals including $400,000
this year.
The 48th running of the "Runner's Rite of Spring" will be held on April 5,
2020.
About ASICS
Anima Sana In Corpore Sano, meaning "A Sound Mind in a Sound Body," is an
old Latin phrase from which ASICS is derived and the fundamental platform
on which the brand still stands. The company was founded more than 60 years
ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of
performance athletic footwear, apparel and accessories. For more
information, visit www.ASICS.com.
About the Credit Union Cherry Blossom Ten Mile
The Credit Union Cherry Blossom Ten Mile, organized by Cherry Blossom,
Inc., a 501c(3) chapter of the Road Runners Club of America, is known as
"The Runner's Rite of Spring®" in the Nation's Capital. The staging area
for the event is on the Washington Monument Grounds and the course passes
in sight of all of the major Washington, DC Memorials. The event serves as
a fundraiser for the Children's Miracle Network Hospitals, a consortium of
170 premier children's hospitals across North America. About one-third of
the funds raised support Washington, DC's own Children's National
("Children's Hospital"). The event also funds two $5,000 Road Runners Club
of America "Roads Scholar" grants designed to support up-and- coming U.S.
distance running talent.
Credit Union Miracle Day, Inc., a consortium of credit unions and credit
union suppliers in partnership with CUNA Mutual Group and PSCU, is the
title sponsor of the Credit Union Cherry Blossom Ten Mile Run, 5K Run-Walk
and Kids' Run. Other sponsors include ASICS, presenting technology sponsor
Garmin, and supporting sponsors E-Trade, Gatorade, Gold's Gym, Honey
Stinger, Mamma Lucia, MedStar Sports Medicine, ParkMobile, Peet's Coffee,
Potomac River Running, Suburban Solutions and UPS.
The event is a proud member of the PRRO Circuit (PRRO.org), a series of
non-marathon prize money road races in Tampa, FL; Washington, DC; Spokane,
WA; and Utica, NY. The circuit is committed to a drug-free sport and funds
drug testing at all circuit events in compliance with the standards of
international and U.S. drug testing authorities.
In addition to being sanctioned by USA Track & Field and the Road Runners
Club of America, the Credit Union Cherry Blossom Run has earned Gold Level
Inspire Certification from the Council for Responsible Sport in recognition
of its legacy of commitment to sustainability and thoughtful resource
management. To learn more, visit www.CherryBlossom.org and follow the event
on social media @CUCB and #CUCB2020.
About Credit Union Miracle Day
Credit Union Miracle Day is a partnership of over 100 credit unions, CUSOs
and partner organizations united to sponsor the Credit Union Cherry Blossom
Ten Mile Run promoting awareness of the credit union difference and
benefitting Children's Miracle Network Hospitals nationwide.
About America's Credit Unions
Credit unions provide consumers choices for financial services such as
checking accounts, investments and loans of all kinds including mortgages.
Funds are federally insured, but unlike banks, there are no stockholders at
credit unions. Earnings are returned to member-owners in the form of lower
loan rates, higher savings rates, low or no-fee products and services. The
credit union philosophy of placing members' needs first is why more than
115 million Americans do their banking at one of America's 5,500 credit
unions. Credit unions are for everyone - no matter where you live, there is
a credit union to meet your needs.
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