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Dallas Marathon (formerly the Dallas White Rock Marathon): Information & Reviews | News |
 

Press Release - Dallas Marathon - 5/23/12

FOR IMMEDIATE RELEASE

         Dallas White Rock Marathon Rebrands as Dallas Marathon  

        New name, new logo unveiled at City Hall press conference
		
DALLAS - (May 23, 2012) - At a press conference Wednesday, the Dallas White 
Rock Marathon board of trustees announced a major rebrand of the city's 
oldest and largest annual marathon, removing "White Rock" from the race's 
name and introducing a new, contemporized logo identity. Since 1971, the 
Dallas White Rock Marathon has been a mainstay for the running community, 
growing from just a few hundred runners to a field upwards of 25,000 in 
2011 and expanding to include a half marathon, relay race and the Mayor's 
Race 5K.

The transition to the MetroPCS Dallas Marathon comes on the heels of race 
organizers' March announcement that the start and finish lines for the 
December 9, 2012, marathon, half-marathon and marathon relays are moving to 
Downtown Dallas. While White Rock Lake has been and will continue to be a 
key element of the marathon route, the move reflects an effort to better 
embody the race's evolution to a world class running event in line with 
some of the world's best-known races.

"The new name is indicative of our renewed partnership with the City of 
Dallas, and consistent with our goal to attract more participants," said 
Kevin Snyder, chairman of the Dallas Marathon board of trustees. "As one of 
the oldest, largest and best-organized running events in Dallas, we share a 
mutual desire with the city to highlight Dallas' spectacular assets to a 
growing field of visiting and local runners each year."

The Dallas Marathon name is more consistent with naming conventions of 
other top city races around the world and is expected to be more 
recognizable to out-of-town participants, who may not be familiar with 
White Rock Lake. Total participant registration in the race has increased 
nearly 25 percent in the previous two years, and will be capped at 25,000 
runners in 2012.

"With the renaissance under way downtown, we're excited about the 
opportunity to showcase all Dallas has to offer to both local and visiting 
participants and visitors," said Dallas Mayor Mike Rawlings. "This race is 
a major contributor to the city's economy, filling room nights and 
restaurants during a time that is otherwise quiet for meetings and 
conventions."

Participants in the 43rd running of the MetroPCS Dallas Marathon will cross 
the iconic Margaret Hunt Hill Bridge as the sun rises over downtown, and 
travel past Dallas' newest urban greenspace, Klyde Warren Park. The full 
marathon course will continue east to loop White Rock Lake, with all events 
ending Downtown near the Dallas Convention Center. Complete course details 
will be announced later this summer.

Snyder and City Manager Mary Suhm also unveiled a new logo during 
Wednesday's City Hall press conference, designed by award-winning graphic 
identity firm RBMM of Dallas.

"Our new name and logo represent evolution and modernization of this 
event," said Dallas Marathon executive director Marcus Grunewald. "This 
race truly has grown into a citywide effort - from working with DART, 
Dallas Police, the Dallas Park and Recreation Department, the Dallas 
Convention & Visitors Bureau, Dallas City Hall and the mayor, to our 
3,000-plus volunteers - we ensure that our race positively impacts the 
Dallas community and provides a world-class experience to runners and 
spectators."

The MetroPCS Dallas Marathon, Half Marathon, 5-Person Relay, and SMU Cox 
Corporate Relay Challenge Presented by Behringer Harvard are Sunday, 
December 9, 2012. The Mayor's Race 5K is Saturday, December 8, 2012.

Registration opens June 1 and is expected to sell out. Visit 
DallasMarathon.com

About the MetroPCS Dallas Marathon
The MetroPCS Dallas Marathon is a flat and fast race, featuring a scenic 
course that highlights the best areas of Dallas including the landmark 
Margaret Hunt Hill Bridge, designed by Santiago Calatrava. The race is 
Texas' oldest running marathon and serves as a qualifying event for the 
Boston Marathon. Race activities occur the second weekend of each December 
and include a two-day Health & Fitness Expo, the Mayor's Race 5K, and the 
MetroPCS Dallas Marathon, Half Marathon, 5-Person Relay, and SMU Cox 
Corporate Relay Challenge Presented by Behringer Harvard. The Dallas 
Marathon is a 501(c)(3) nonprofit; the primary beneficiary of proceeds from 
race weekend is Texas Scottish Rite Hospital for Children.

For more information, visit: DallasMarathon.com

                                ###

 

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