FOR IMMEDIATE RELEASE
MetroPCS Dallas Marathon Announces Sponsorship
Agreement With Columbia Business School
Two-year Agreement Pairs Prominent New York and
Dallas Business Communities With Passion for Fitness
DALLAS (Oct. 13, 2014) - Organizers for the MetroPCS Dallas Marathon today
announced a sponsorship agreement, through 2015, with Columbia Business
School for the 2014 MetroPCS Dallas Marathon, Half Marathon and Behringer
Relay. The partnership will include promotional events hosted in New York
City and Dallas throughout the year and MetroPCS Dallas Marathon race
weekend activation.
Officials from the Dallas Marathon and Columbia Business School will
organize a three-mile fun run on Wednesday, October 15, at 6 p.m., along
Dallas's popular Katy Trail. A happy hour led by Brian Turrentine, managing
director at JPMorgan Chase and a Columbia Business School alumn, will
immediately follow at Katy Trail Ice House.
"We are proud to be a sponsor of the MetroPCS Dallas Marathon as it
represents a wonderful opportunity for us to broaden our relationship with
Dallas professionals and the running community across Texas," said Julie
Rademaker, senior director of marketing at Columbia Business School. "We
feel a special kinship with endurance athletes and recognize that, similar
to achieving an MBA, the persistence, dedication and extreme discipline
required to complete a marathon lays the groundwork for lifelong success
well beyond the finish line."
"We're excited to partner with such a highly prestigious institution as
Columbia Business School," said Patrick Byerly, president of the Dallas
Marathon. "This new partnership will help expand our race's reach and
appeal and create an entertaining and memorable series of events throughout
the year and on December 14."
For more information on MetroPCS Dallas Marathon partnership events with
Columbia Business School, or to register for the MetroPCS Dallas Marathon,
Half Marathon or Behringer Relay, visit dallasmarathon.com.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus of promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the MetroPCS
Dallas Marathon. Now in its 44th running, the marquee property attracts
runners from across the globe and hundreds of thousands of spectators to
Dallas' largest single-day sporting event. The MetroPCS Dallas Marathon
race course highlights iconic Dallas landmarks and is recognized as The
Official Marathon of the City of Dallas. Since naming a primary beneficiary
in 1997, the Dallas Marathon has donated more than $3.5 million to Texas
Scottish Rite Hospital for Children. For more information, visit
www.dallasmarathon.com.
About Columbia Business School
Columbia Business School is the only world-class, Ivy League business
school that delivers a learning experience where academic excellence meets
with real-time exposure to the pulse of global business. Led by Dean Glenn
Hubbard, the School's transformative curriculum bridges academic theory
with unparalleled exposure to real-world business practice, equipping
students with an entrepreneurial mindset that allows them to recognize,
capture, and create opportunity in any business environment. The thought
leadership of the School's faculty and staff, combined with the
accomplishments of its distinguished alumni and position in the center of
global business, means that the School's efforts have an immediate,
measurable impact on the forces shaping business every day. To learn more
about Columbia Business School's position at the very center of business,
please visit www.gsb.columbia.edu.
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