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Press Release - Dallas Marathon - 11/30/15
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FOR IMMEDIATE RELEASE
Dallas Marathon Announces New Partner in Oscar Health Insurance
Five Dallas radio hosts form Oscar Last Men Running relay to raise
donations for Texas Scottish Rite Hospital for Children in Dallas Marathon
DALLAS (Nov. 30, 2015) – The Dallas Marathon organization announced a new
partnership with upstart health insurance company Oscar Insurance. Oscar,
the newest entrant to the Texas health insurance market, will serve as the
title sponsor of the Oscar Last Men Running activation as part of their
involvement in 2015 Dallas Marathon race weekend. As part of Oscar's first
year in the Texas health insurance market, Oscar will also participate in
year-round health and fitness events and cross-promotional activities with
the Dallas Marathon.
The Oscar Last Men Running will be a new twist on the Last Man Running
challenge held each year at the Dallas Marathon, where an individual or
individuals begin the Dallas Marathon as the very last runner to cross the
starting line and raise funds based on the number of participants passed on
race day. Oscar has pledged to donate funds to Texas Scottish Rite Hospital
for Children, the primary beneficiary of the Dallas Marathon since 1997,
for each runner the five-person celebrity relay team passes on race
morning.
"As the newest entrant to the health insurance market in Dallas and San
Antonio, we wanted to take part in an important local tradition in a big
and memorable way," said Mario Schlosser, CEO and co-founder of Oscar. "The
Dallas Marathon is the premier health and fitness event in North Texas each
year and a great way to introduce Oscar to active Texans. We're excited for
the Last Men Running team to bring a fun performance to race day that also
helps us give back to the community."
Members of the 2015 Oscar Last Men Running team include 2014 Last Man
Running and voice of the Dallas Mavericks Mark Followill, KRLD's Michael
Scott, KSCS' Mark "Hawkeye" Louis, and The Ticket's Corby "The Snake"
Davidson and Craig "Junior" Miller (Last Man Running in 2012).
The five local radio and TV personalities will each complete 4-6 miles in a
five-person relay format to run the full Dallas Marathon course. In
previous years, challenge participants have raised tens of thousands of
dollars for TSRHC.
Launched in 2013 in New York, Oscar provides customers with unique features
including price transparency, free wellness check-ups, no-cost generic
prescriptions and complimentary unlimited telemedicine that allow customers
access to speak with a doctor 24/7. Additionally, Oscar provides wellness
rewards including free fitness trackers to all members with incentivized
health goals. Oscar's website and mobile app are simple and
consumer-friendly, walking customers through each and every step of the
health care experience.
Patrick Byerly, president of the Dallas Marathon said, "We're excited to
partner with a company as innovative as Oscar and share their passion for
driving positive examples of health and fitness in the community. With the
Oscar Last Men Running, we'll bring new energy and excitement to Dallas
Marathon race day participants and spectators."
To learn more about pledging a donation in support of TSRHC through the
Oscar Last Men Running activation, or to register for the December 13
running of the Dallas Marathon, Half Marathon and Behringer Relay, visit
dallasmarathon.com.
Meet the Oscar Last Men Running Team
Mark Followill is partnering with the Dallas Marathon as a "Last Man"
challenger for the second year in a row. Followill is in his 11th season as
TV play-by-play voice for the Dallas Mavericks on Fox Sports Southwest. He
also provides play-by-play for local MLS club FC Dallas and college
football games on Fox Sports Networks. Followill has worked in radio and
television locally for over 25 years and is a longtime contributor to KTCK
The Ticket.
Mark "Hawkeye" Louis is a veteran of the top country radio morning show in
Dallas, including more than 25 years at KSCS and a Billboard Magazine Major
Market Personality of the Year award. An avid runner, Hawkeye has run
several Dallas Marathons.
Michael Scott is currently the airborne and studio traffic reporter for
KRLD and has been a fixture of the Dallas radio industry for more than 20
years. Scott is an avid endurance runner, having completed multiple half
marathons and one marathon.
Corby "The Snake" Davidson and Craig "Junior" Miller are hosts on the
morning and afternoon drive programs, respectively, for KTCK The Ticket –
Dallas's most popular sports radio network. This is Davidson's first
activation with the Dallas Marathon.
Miller served as the inaugural "Last Man Running" at the Dallas Marathon in
2012, where he passed more than 9,000 half marathon participants resulting
in upwards of $35,000 raised for Texas Scottish Rite Hospital for Children.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the Dallas
Marathon. Now in its 45th running, the marquee property attracts runners
from across the globe and hundreds of thousands of spectators to Dallas'
largest single-day sporting event. The Dallas Marathon race course
highlights iconic Dallas landmarks and is recognized as the official
marathon of the city of Dallas. Since naming a primary beneficiary in 1997,
the Dallas Marathon has donated more than $3.75 million to Texas Scottish
Rite Hospital for Children. For more information, visit dallasmarathon.com.
About Oscar Health Insurance
Oscar is a new kind of health insurance company, designed to put people
first. Through a high-tech, data-driven approach, easy-to-understand
language and a unique set of benefits, Oscar is drastically changing the
way we think about and interact with our health insurance. Founded in 2012,
Oscar makes health insurance simple, transparent and human. For more
information, visit hioscar.com or holaOscar.com.
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Press Release - Dallas Marathon - 11/30/15
|
FOR IMMEDIATE RELEASE
Dallas Marathon Announces New Partner in Oscar Health Insurance
Five Dallas radio hosts form Oscar Last Men Running relay to raise
donations for Texas Scottish Rite Hospital for Children in Dallas Marathon
DALLAS (Nov. 30, 2015) – The Dallas Marathon organization announced a new
partnership with upstart health insurance company Oscar Insurance. Oscar,
the newest entrant to the Texas health insurance market, will serve as the
title sponsor of the Oscar Last Men Running activation as part of their
involvement in 2015 Dallas Marathon race weekend. As part of Oscar's first
year in the Texas health insurance market, Oscar will also participate in
year-round health and fitness events and cross-promotional activities with
the Dallas Marathon.
The Oscar Last Men Running will be a new twist on the Last Man Running
challenge held each year at the Dallas Marathon, where an individual or
individuals begin the Dallas Marathon as the very last runner to cross the
starting line and raise funds based on the number of participants passed on
race day. Oscar has pledged to donate funds to Texas Scottish Rite Hospital
for Children, the primary beneficiary of the Dallas Marathon since 1997,
for each runner the five-person celebrity relay team passes on race
morning.
"As the newest entrant to the health insurance market in Dallas and San
Antonio, we wanted to take part in an important local tradition in a big
and memorable way," said Mario Schlosser, CEO and co-founder of Oscar. "The
Dallas Marathon is the premier health and fitness event in North Texas each
year and a great way to introduce Oscar to active Texans. We're excited for
the Last Men Running team to bring a fun performance to race day that also
helps us give back to the community."
Members of the 2015 Oscar Last Men Running team include 2014 Last Man
Running and voice of the Dallas Mavericks Mark Followill, KRLD's Michael
Scott, KSCS' Mark "Hawkeye" Louis, and The Ticket's Corby "The Snake"
Davidson and Craig "Junior" Miller (Last Man Running in 2012).
The five local radio and TV personalities will each complete 4-6 miles in a
five-person relay format to run the full Dallas Marathon course. In
previous years, challenge participants have raised tens of thousands of
dollars for TSRHC.
Launched in 2013 in New York, Oscar provides customers with unique features
including price transparency, free wellness check-ups, no-cost generic
prescriptions and complimentary unlimited telemedicine that allow customers
access to speak with a doctor 24/7. Additionally, Oscar provides wellness
rewards including free fitness trackers to all members with incentivized
health goals. Oscar's website and mobile app are simple and
consumer-friendly, walking customers through each and every step of the
health care experience.
Patrick Byerly, president of the Dallas Marathon said, "We're excited to
partner with a company as innovative as Oscar and share their passion for
driving positive examples of health and fitness in the community. With the
Oscar Last Men Running, we'll bring new energy and excitement to Dallas
Marathon race day participants and spectators."
To learn more about pledging a donation in support of TSRHC through the
Oscar Last Men Running activation, or to register for the December 13
running of the Dallas Marathon, Half Marathon and Behringer Relay, visit
dallasmarathon.com.
Meet the Oscar Last Men Running Team
Mark Followill is partnering with the Dallas Marathon as a "Last Man"
challenger for the second year in a row. Followill is in his 11th season as
TV play-by-play voice for the Dallas Mavericks on Fox Sports Southwest. He
also provides play-by-play for local MLS club FC Dallas and college
football games on Fox Sports Networks. Followill has worked in radio and
television locally for over 25 years and is a longtime contributor to KTCK
The Ticket.
Mark "Hawkeye" Louis is a veteran of the top country radio morning show in
Dallas, including more than 25 years at KSCS and a Billboard Magazine Major
Market Personality of the Year award. An avid runner, Hawkeye has run
several Dallas Marathons.
Michael Scott is currently the airborne and studio traffic reporter for
KRLD and has been a fixture of the Dallas radio industry for more than 20
years. Scott is an avid endurance runner, having completed multiple half
marathons and one marathon.
Corby "The Snake" Davidson and Craig "Junior" Miller are hosts on the
morning and afternoon drive programs, respectively, for KTCK The Ticket –
Dallas's most popular sports radio network. This is Davidson's first
activation with the Dallas Marathon.
Miller served as the inaugural "Last Man Running" at the Dallas Marathon in
2012, where he passed more than 9,000 half marathon participants resulting
in upwards of $35,000 raised for Texas Scottish Rite Hospital for Children.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the Dallas
Marathon. Now in its 45th running, the marquee property attracts runners
from across the globe and hundreds of thousands of spectators to Dallas'
largest single-day sporting event. The Dallas Marathon race course
highlights iconic Dallas landmarks and is recognized as the official
marathon of the city of Dallas. Since naming a primary beneficiary in 1997,
the Dallas Marathon has donated more than $3.75 million to Texas Scottish
Rite Hospital for Children. For more information, visit dallasmarathon.com.
About Oscar Health Insurance
Oscar is a new kind of health insurance company, designed to put people
first. Through a high-tech, data-driven approach, easy-to-understand
language and a unique set of benefits, Oscar is drastically changing the
way we think about and interact with our health insurance. Founded in 2012,
Oscar makes health insurance simple, transparent and human. For more
information, visit hioscar.com or holaOscar.com.
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