FOR IMMEDIATE RELEASE
Dallas Cowboys Partner with Dallas Marathon to Expand
Commitment to Community Health and Fitness
Partnership to include event activation, race participation
and fan activities
DALLAS (Dec. 8, 2015) – The Dallas Marathon organization today announced a
partnership with Dallas Cowboys designed to grow each group's impact on
health and fitness initiatives in the North Texas community.
The partnership between organizers of Texas' oldest marathon and the
most-valuable sports franchise in the world will deliver new experiences
for fans, spectators and participants at the 45th running of the Dallas
Marathon, Half Marathon and Behringer Relay. On race day – Sunday, December
13 – the Cowboys will host a cheering section along the marathon course,
encourage employee participation in the races and field a relay team to
challenge fellow professional sports organizations including the Dallas
Mavericks, Dallas Stars, Texas Rangers and FC Dallas.
"The Dallas Marathon and the Cowboys have a shared passion for improving
the health and fitness of the greater North Texas community," said
Charlotte Jones Anderson, executive vice president and chief brand officer
for the Dallas Cowboys. "We're excited about aligning with an organization
that exhibits such a long-standing tradition of charitable and community
support."
The Dallas Marathon is the largest annual sporting event held in DFW,
attracting hundreds of thousands of spectators each December. The Dallas
Marathon is also the first major city marathon to establish local
partnerships with professional sports franchises from each of the five
major leagues, having previously announced affiliations with the Mavericks,
Rangers, Stars and FC Dallas.
Patrick Byerly, president of the Dallas Marathon said, "We are proud to
align with the Dallas Cowboys, one of the most recognized and loved sports
brands in the world, to elevate our organizations' common purpose of
promoting positive health and fitness opportunities in the local community.
The Cowboys involvement in Dallas Marathon race day will create lasting
memories and entertainment for all participants, spectators and volunteers
involved."
For more information or to register for the Dallas Marathon, Half Marathon
and Behringer Relay, visit dallasmarathon.com.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the Dallas
Marathon. Now in its 45th running, the marquee property attracts runners
from across the globe and hundreds of thousands of spectators to Dallas'
largest single-day sporting event. The Dallas Marathon racecourse
highlights iconic Dallas landmarks and is recognized as the official
marathon of the city of Dallas. Since naming a primary beneficiary in 1997,
the Dallas Marathon has donated more than $3.75 million to Texas Scottish
Rite Hospital for Children. For more information, visit dallasmarathon.com.
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