FOR IMMEDIATE RELEASE
New Partner Transamerica to Power Runner Tracking at 2015 Dallas Marathon
Live Dallas Marathon participant tracking via tweets
and texts made possible by Transamerica
DALLAS (Dec. 8, 2015) – The 2015 Dallas Marathon welcomes Transamerica as
its newest event partner that will provide live runner tracking and race
results for participants and their supporters during Texas' oldest marathon
on December 13, 2015. Dallas Marathon Live Runner Tracking and Race
Results provided by Transamerica gives friends and family members of Dallas
Marathon, Half Marathon and Behringer Relay participants the ability to
follow a runner's progress on race day through a series of live updates
sent via text messages or tweets. Signing up is easy: visit
dallasmarathon.com to learn more.
Transamerica has a 100-plus-year history as a leading provider of life
insurance, savings, retirement and investment solutions, and offers
multiple programs developed specifically for the endurance and fitness
communities.
"Transamerica is excited to be partnering with one of the country's oldest
and most exciting races – the Dallas Marathon," said Tim Drabek, marketing
director of the Active Transamerica unit. "We have a strong commitment to
providing the endurance community in Dallas and throughout the United
States innovative services geared toward their active lifestyle."
On Dallas Marathon race day, spectators can sign up to receive alerts from
the Participant Tracker & Leaderboard that include information such as a
participant's time, pace, position on the course map and estimated finish
time. Updates are delivered through Twitter or SMS alerts, keeping
spectators, friends and families engaged in a participant's race to the
Dallas Marathon finish line. Technology company RTRT designed the platform.
"Partnering with Transamerica to sponsor our runner tracking services and
race results will enhance the Dallas Marathon race day experience for all
spectators and fans who hope to follow a specific runner or runners along
the course on December 13," said Patrick Byerly, president of the Dallas
Marathon. "We're excited to have Transamerica's support as we continue to
promote healthy lifestyles to all of North Texas and look forward to the
opportunities delivered to our participants and spectators through this new
partnership."
To learn more about Transamerica's support for the active lifestyle
community, visit www.activetransamerica.com.
The Dallas Marathon, Half Marathon and Behringer Relay is Sunday, December
13 with a start and finish in downtown Dallas. For more information, visit
dallasmarathon.com.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the Dallas
Marathon. Now in its 45th running, the marquee property attracts runners
from across the globe and hundreds of thousands of spectators to Dallas'
largest single-day sporting event. The Dallas Marathon racecourse
highlights iconic Dallas landmarks and is recognized as the official
marathon of the city of Dallas. Since naming a primary beneficiary in 1997,
the Dallas Marathon has donated more than $3.75 million to Texas Scottish
Rite Hospital for Children. For more information, visit dallasmarathon.com/.
About Transamerica
Transamerica works to Transform Tomorrow® for those who entrust its
dedicated professionals with their financial needs, helping them take the
necessary steps to achieve their long-term goals and aspirations.
Transamerica's 10,000 employees serve nearly every customer segment,
providing a broad range of quality life insurance and savings products,
individual and group pension plans, as well as asset management services.
Transamerica's corporate headquarters is located in Baltimore, Maryland,
with other major corporate operations based in Cedar Rapids, Iowa.
Transamerica is a member of the Aegon group of companies. Aegon is one of
the world's largest life insurance, pension and asset management groups,
operating in over 25 markets worldwide with over 28,000 employees.
www.transamerica.com
###
|
