FOR IMMEDIATE RELEASE
Dallas Marathon Announces BMW as New Title Partner
DALLAS (May 11, 2016) – The Dallas Marathon board of directors today
announced a multiyear title sponsorship agreement with BMW of North America
and the Dallas-Fort Worth Area BMW Centers for the organization's marquee
race property: the Dallas Marathon. The event, which is Texas' oldest
marathon and the largest annual sporting event in North Texas, will be
known as the BMW Dallas Marathon, Half Marathon and Behringer Relay.
BMW will also serve as the official automobile partner of the Dallas
Marathon and participate in year-round Dallas Marathon-organized events
including the RunDallas Race Series, Oncor Mayor's Race 5K, the Pro Relay
Challenge and monthly BMW Dallas Marathon social runs held throughout the
Dallas-Fort Worth metroplex. To debut the sponsorship, the Dallas Marathon
unveiled a new logo, website and visual brand identity.
"We are proud to be working with BMW, one of the world's most admired and
distinguished brands, to grow our marathon's reputation as an iconic,
memorable race event," said Lisa Croley, chairman of the Dallas Marathon
board of directors. "BMW's commitment to performance, efficiency and
sustainability will resonate with our participants, create entertaining new
experiences for spectators and help elevate the Dallas Marathon's
commitment to promoting health and fitness in North Texas."
BMW is celebrating its 100th anniversary in 2016 and has a long history of
supporting global endurance sporting events including the BMW Berlin
Marathon and the Tokyo Marathon – both World Marathon Majors – along with
the Frankfurt, Munich, and Vancouver marathons. The BMW Dallas Marathon
represents BMW's first title sponsorship of a major U.S. running event.
The Dallas Marathon in recent years has attracted top American endurance
talent with unique race events and a runner-friendly course. Last
December's field included 2016 Olympic qualifiers Meb Keflezighi, Jared
Ward and Desi Linden, who will each represent Team USA in the marathon at
the Rio 2016 Olympics. American record holder Ryan Hall famously ran his
last official race before announcing a retirement from professional
competition at the Pro Relay Challenge in Dallas in 2015.
"Performance and efficiency are at the heart of every marathoner and at the
heart of every BMW," noted Russell Lucas, Vice President Southern Region,
BMW of North America. "We're happy to continue BMW's long-standing
commitment to performance-driven sports and to support North Texas through
the BMW Dallas Marathon."
BMW plans to launch exclusive contests for BMW Dallas Marathon
participants, including a chance for one 2016 race registrant to win a
complimentary two-day trip to the BMW Performance Driving School.
Throughout Dallas Marathon race weekend, BMW will offer ride-and-drive
experiences at the Health & Fitness Expo. On race day, a fleet of BMW
vehicles will be utilized to transport media, escort elite athletes and
VIP participants, lead the race as the official pace car, and add
entertainment to spectator areas along the race course.
The Dallas Marathon will also host social events and training runs for
North Texas BMW customers and dealers including Autobahn Motorcars, BMW of
Arlington, BMW of Dallas and Classic BMW.
The 46th running of the BMW Dallas Marathon, Half Marathon and Behringer
Relay is Sunday, December 11. For more information or to register, visit
bmwdallasmarathon.com.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the BMW Dallas
Marathon. Now in its 46th running, the marquee race attracts runners from
across the globe and hundreds of thousands of spectators to Dallas' largest
single-day sporting event. The BMW Dallas Marathon racecourse highlights
iconic Dallas landmarks and is recognized as the official marathon of the
city of Dallas. Since naming a primary beneficiary in 1997, the Dallas
Marathon has donated more than $3.8 million to Texas Scottish Rite Hospital
for Children. For more information, visit dallasmarathon.com.
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