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Dallas Marathon (formerly the Dallas White Rock Marathon): Information & Reviews | News |
 

Press Release - Dallas Marathon - 9/7/16

FOR IMMEDIATE RELEASE

          BMW Dallas Marathon Names Paul Lambert New President
           Former ESPN/Disney and runDisney director to lead 
                     Dallas Marathon staff, events

DALLAS (September 7, 2016) - The Dallas Marathon board of directors today 
announced Paul Lambert, a running industry veteran and longtime runDisney 
executive, as the new President of the Dallas Marathon. In his role, which 
begins immediately, Lambert will oversee all Dallas Marathon events 
including the RunDallas Race Series, Oncor Mayor's Race 5K and the BMW 
Dallas Marathon, Half Marathon and Behringer Relay. Lambert will also guide 
organizational development and work with the board of directors to execute 
and extend the Dallas Marathon's mission of improving health and fitness in 
the community.

"The BMW Dallas Marathon has all the right fundamentals to continue to grow 
and expand: a strong history, a clear mission, exemplary partners and 
dedicated fans, volunteers and participants," said Lambert. "I am excited 
to begin what I see as a tremendous opportunity to bring the Dallas 
Marathon's passion for health and fitness to life in new and engaging 
ways."

Lambert worked for 18 years as the Director of Sports at ESPN/Disney's Wide 
World of Sports, leading the expansion of the runDisney race program from 
one event to a series of race weekends and challenges held across the 
country that attract hundreds of thousands of participants. He oversaw the 
rebrand process of Disney's sport properties and dramatically grew revenues 
and profits to record highs during his time at ESPN/Disney, where he led a 
sports tourism team of 60 individuals. Lambert served previously as a 
controller at Fortune 100 companies and as a sports consultant for events, 
venues, sponsors and brands. He holds a master's degree in Sports Tourism 
and Hospitality Management from Temple University.

Lambert will lead the Dallas Marathon staff in development and oversight of 
marketing and communications, race logistics and strategic planning. He 
will also use an extensive sports background in support of partner outreach 
and activation.

"Paul is a visionary leader with outstanding experience in strategic 
planning, programming, and event and organization management," said Lisa 
Croley, chairman of the Dallas Marathon board of directors. "We're excited 
to welcome Paul to Dallas as we near the 46th running of the BMW Dallas 
Marathon and continue to expand our organization's commitment to health and 
fitness in the community." 

The 2016 BMW Dallas Marathon, Half Marathon and Behringer Relay is Sunday, 
December 11. The race is the official marathon of the City of Dallas and 
the oldest marathon race in Texas.  For more information or to register, 
visit bmwdallasmarathon.com. 

About the Dallas Marathon

The Dallas Marathon is a nonprofit organization with a focus on promoting 
health and physical fitness through running events and related activities. 
Dating back to 1971, the organization hosts year-round events culminating 
with Dallas' largest and Texas' oldest running marathon: the BMW Dallas 
Marathon. Now in its 46th running, the marquee race attracts runners from 
across the globe and hundreds of thousands of spectators to Dallas' largest 
single-day sporting event. The BMW Dallas Marathon racecourse highlights 
iconic Dallas landmarks and is recognized as the official marathon of the 
city of Dallas. Since naming a primary beneficiary in 1997, the Dallas 
Marathon has donated more than $3.8 million to Texas Scottish Rite Hospital 
for Children. For more information, visit dallasmarathon.com.

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