FOR IMMEDIATE RELEASE
HOKA ONE ONE Named Official Footwear Partner for 2016 BMW Dallas Marathon,
Half Marathon and Behringer Relay
DALLAS (September 27, 2016) - The Dallas Marathon announced HOKA ONE ONE (a
division of Deckers Brands NYSE: DECK) as the official footwear partner of
the 46th BMW Dallas Marathon, Half Marathon and Behringer Relay. This
sponsorship pairs the leading designer of premium running shoes with
Dallas' largest and Texas' oldest running marathon. The 2016 BMW Dallas
Marathon, Half Marathon and Behringer Relay is Sunday, December 11.
HOKA ONE ONE elite athletes will run on BMW Dallas Marathon race day as
part of the Pro Relay Challenge, an activation unique to Dallas that pits
North Texas' professional sports teams (Dallas Cowboys, Dallas Mavericks,
Dallas Stars, FC Dallas, Texas Rangers) against one another in a friendly
competition to raise funds for charity. HOKA ONE ONE will also showcase its
footwear during the two-day BMW Dallas Marathon Health and Fitness Expo,
held Dec. 9-10, and donate shoes to support Dallas Marathon community
fitness programs.
HOKA ONE ONE has rapidly expanded into the mainstream running market since
the company's 2009 introduction of footwear using revolutionary lightweight
cushioning material and unqiue geometry. The brand has previously sponsored
major triathlons, as well as marathons in Seattle and Orange County. HOKA
ONE ONE athletes are among the world's best competitors on the track,
trail, road and tri courses.
"Our partnership with the HOKA ONE ONE is the perfect pairing of brands
dedicated to providing elite experiences and innovative technologies for
speed to all participants in endurance sports," said Paul Lambert,
President of the Dallas Marathon. "We look forward to the footprint and
energy HOKA ONE ONE brings to BMW Dallas Marathon race weekend this
December."
For more information or to register for the 2016 BMW Dallas Marathon, Half
Marathon or Behringer Relay, visit BMWDallasMarathon.com.
About the Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the BMW Dallas
Marathon. Now in its 46th running, the marquee race attracts runners from
across the globe and hundreds of thousands of spectators to Dallas' largest
single-day sporting event. The BMW Dallas Marathon racecourse highlights
iconic Dallas landmarks and is recognized as the official marathon of the
city of Dallas. Since naming a primary beneficiary in 1997, the Dallas
Marathon has donated more than $3.8 million to Texas Scottish Rite Hospital
for Children. For more information, visit dallasmarathon.com.
About the HOKA ONE ONE brand
HOKA ONE ONE® is the fastest growing premium running shoe brand in the
world. Two life-long runners launched HOKA in 2009, after years spent
handcrafting and shaping lightweight shoes with extra-thick midsoles.
Initially embraced by ultrarunners because of their enhanced cushioning and
inherent stability, HOKA now offers shoes for all types of athletes who
enjoy the unique ride the shoes provide. For more information visit
www.hokaoneone.com or follow @hokaoneone #hokaoneone.
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing
innovative footwear, apparel and accessories developed for both everyday
casual lifestyle use and high performance activities. The Company's
portfolio of brands includes UGG®, Teva®, Sanuk®, Ahnu®, and HOKA ONE ONE®.
Deckers Brands products are sold in more than 50 countries and territories
through select department and specialty stores, Company-owned and operated
retail stores, and select online stores, including Company-owned websites.
Deckers Brands has a 40-year history of building niche footwear brands into
lifestyle market leaders attracting millions of loyal consumers globally.
For more information, please visit www.deckers.com.
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