FOR IMMEDIATE RELEASE
Participants are Invited to Enjoy a Free Short Stack of IHOP® Buttermilk
Pancakes After Crossing the Finish Line at the BMW Dallas Marathon
New partnership with IHOP® Restaurants will help refuel runners post-race
DALLAS (Dec. 6, 2016) - Today, organizers for the BMW Dallas Marathon
announced a new partnership with IHOP® Restaurants where the iconic
breakfast brand will bring its delicious, world-famous buttermilk pancakes
to the finish line of the 2016 BMW Dallas Marathon, Half Marathon and
Behringer Relay.
Tens of thousands of runners are expected at the 46th running of the BMW
Dallas Marathon on December 11. Every race participant will be able to
enjoy a short stack of IHOP Restaurant's Original Buttermilk Pancakes for
free at the post-race party.
"We're excited to welcome IHOP as a partner for the 2016 BMW Dallas
Marathon. The promise of IHOP Restaurant's famous pancakes at the end of a
run should provide a bit of extra motivation for this year's participants
to cross the finish line," said Paul Lambert, president of the Dallas
Marathon.
The post-race party will begin at 10 a.m. on Sunday, December 11 and will
take place at the corner of Market and Wood Streets. After crossing the
finish line at Young Street, participants and spectators are encouraged to
join the celebration, which will feature live music from A Hard Night's
Day, Dallas' award-winning Beatles tribute band, food trucks, The Coors
Light party trailer and more.
"IHOP Restaurants and our Dallas-Fort Worth metro area franchisees are
honored to help refuel BMW Dallas Marathon runners post-race by serving
them our world-famous Buttermilk Pancakes at the celebration festivities,"
said Bill Brasher, IHOP Restaurants, Southwest Regional Marketing Manager.
"We look forward to cheering on the dedicated athletes participating in
this year's race and being there as they cross the finish line."
For more information on the BMW Dallas Marathon, Half Marathon and
Behringer Relay, visit bmwdallasmarathon.com.
ABOUT INTERNATIONAL HOUSE OF PANCAKES, LLC
For 58 years, IHOP has been a leader, innovator and expert in all things
breakfast, any time of day. The chain offers 65 different signature, fresh,
made-to-order breakfast options, a wide selection of popular lunch and
dinner items as well as meals under 600 calories. IHOP restaurants offer
guests an affordable, everyday dining experience with warm and friendly
service. As of June 30, 2016, there were 1,695 IHOP restaurants in 50
states and the District of Columbia, Puerto Rico and Guam as well as
Canada, Mexico, Guatemala, the Kingdom of Saudi Arabia, Kuwait, the United
Arab Emirates, Bahrain, Qatar, The Philippines, and Panama. IHOP
restaurants are franchised and operated by Glendale, Calif.-based
DineEquity, Inc. (NYSE: DIN) and its affiliates.
About the BMW Dallas Marathon
The Dallas Marathon is a nonprofit organization with a focus on promoting
health and physical fitness through running events and related activities.
Dating back to 1971, the organization hosts year-round events culminating
with Dallas' largest and Texas' oldest running marathon: the BMW Dallas
Marathon. Now in its 46th running, the marquee race attracts runners from
across the globe and hundreds of thousands of spectators to Dallas' largest
single-day sporting event. The BMW Dallas Marathon racecourse highlights
iconic Dallas landmarks and is recognized as the official marathon of the
city of Dallas. Since naming a primary beneficiary in 1997, the Dallas
Marathon has donated more than $3.8 million to Texas Scottish Rite Hospital
for Children. For more information, visit dallasmarathon.com.
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