FOR IMMEDIATE RELEASE
YNN News and YNN Sports Named Official TV Broadcast Media Sponsor of the
Inaugural Empire State Marathon and Half Marathon
SYRACUSE, NY-July 14, 2011-Achieve Fitness, LLC announced today an
agreement with Time Cable Warner and its networks, YNN and Time Warner
Cable Sports of Central New York, to become the official TV broadcast media
sponsor of the Inaugural Empire State Marathon and Half Marathon.
The Empire State Marathon and Half Marathon will receive advertising and
news coverage through the YNN and Time Warner Cable Sports Networks
beginning the end of July. The promotions will air through Oct. 15. Also,
if necessary, YNN on-air talent will appear or emcee race-related events.
"We're honored to be a part of this partnership," said Brian Collins,
principle owner of Achieve Fitness, LLC, management company for the
Inaugural Empire State Marathon and Half Marathon. "By teaming with Time
Cable Warner and its networks, YNN and Time Warner Cable Sports of Central
New York, we now gain greater visibility and, at the same time, can help
expand their awareness throughout the running community."
As part of the agreement, YNN and Time Warner Cable Sports of Central New
York will be frequently mentioned during the Empire State Marathon and Half
Marathon; have their logos added to all printed/promotional materials,
signage and advertising, including radio, television and billboard spots;
and receive booth space at the Driver's Village New York State Health and
Wellness Expo.
"YNN and Time Warner Sports are proud to support the first ever Empire
State Marathon. This inaugural event will encompass the whole Upstate New
York community and will not just appeal to runner enthusiasts, but to
anyone interested in overall health and fitness. Our organization has
always been about community involvement and we're so excited to be a
partner and help make this event a great success." stated Teri Parks,
marketing manager at YNN, Central New York.
The Empire State Marathon and Half Marathon debuts on Oct. 16, 2011.
About YNN
YNN (Your News Now) is the region's only 24-hour local news station. YNN is
a part of a network of twelve 24-hour local news channels owned and
operated by Time Warner Cable nationwide, including our sister channels YNN
in Albany, Rochester, Buffalo, Hudson Valley, and our flagship channel NY1
in New York City. YNN has the region's largest local TV news team, with
seven regional newsrooms and four satellite newsgathering trucks. YNN
features a local weather forecast every ten minutes, sports twice an hour,
16 hours a day, plus a wide variety of "news you can use" lifestyle
features, including Cooking at Home, Pet Pointers, Garden Journeys, and the
Getaway Guy. YNN's political show, Capital Tonight, is New York's only
statewide political program, bringing you the most comprehensive coverage
of the news from the State Capitol, the campaign trail and across the
Empire State. Many of YNN's team members are native Upstate New Yorkers
who have chosen to stay in or return to this region to be part of one of
the most technologically advanced newsgathering and production systems in
the nation.
About Achieve Fitness, LLC and the Empire State Marathon
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing,
training and event company in Phoenix, Arizona. A consulting company for
the P.F. Chang's Rock 'n' Roll Arizona Marathon, Achieve Fitness is the
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired
Valley of the Sun Marathon and Half Marathon, and the Empire State Marathon
and Half Marathon. Principle owner Brian Collins is a native of Central New
York and graduate of Cicero-North Syracuse High School, Syracuse University
and Le Moyne College.
On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give
runners an up-close view of Central New York's rolling landscape and
vibrant autumn colors. The USATF-certified course, which begins and ends at
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse,
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held
on Oct. 14-15 and feature vendors from the running and fitness industries.
Additional information about the Empire State Marathon and Half Marathon is
available at http://www.empirestatemarathon.com.
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