FOR IMMEDIATE RELEASE
Byrne Dairy Named Official Chocolate Milk Sponsor of
The Inaugural Empire State Marathon and Half Marathon
SYRACUSE, NY-September 23, 2011-Achieve Fitness, LLC announced today Byrne
Dairy as the official chocolate milk sponsor of the Inaugural Empire State
Marathon and Half Marathon on Oct. 16, 2011, as well as the Driver's
Village New York State Health and Wellness Expo on Oct. 14 and 15.
As an official sponsor, Byrne Dairy will distribute samples to participants
and get frequent mentions during the Empire State Marathon and Half
Marathon. The company will also have booth space at the Driver's Village
New York State Health and Wellness Expo and assist at the finish-line
recovery station, where runners can relax and refuel.
"In addition to health benefits such as building strong bones and muscles,
milk also serves as an effective recovery drink," said Brian Collins,
principle owner of Achieve Fitness, LLC, management company for the
Inaugural Empire State Marathon and Half Marathon. "So it's only fitting we
partner with Byrne Dairy to help promote the role dairy can play in
supporting active lifestyles."
Kate Byrne, Sales and Marketing Specialist states, "We are very excited to
be a part of this race in its opening year, and to help aid runners in
their recovery as they cross the finish line. We look forward to talking
with the athletes at the Health and Wellness Expo and will provide
materials on the many benefits of drinking low fat chocolate milk after a
strenuous exercise. Byrne Dairy looks forward to a great race this year and
in the years to follow as this race continues to grow."
Byrne Dairy recently won first place – with a perfect score of 100 percent
– in the 2011 New York State Fair Fluid Milk Quality Competition. The
competition included milk samples from 21 New York State plants that were
evaluated by Cornell University's Department of Food Science for flavor,
bacteria, butterfat and freezing point.
About Byrne Dairy
Byrne Dairy is a family-owned manufacturer and distributor of milk, dairy
and ice cream products. Their commitment to consistently deliver
exceptional quality has remained the cornerstone of Byrne Dairy's success
since 1933. For more information, visit http://www.byrnedairy.com.
About Achieve Fitness, LLC and the Empire State Marathon
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing,
training and event company in Phoenix, Arizona. A consulting company for
the P.F. Chang's Rock 'n' Roll Arizona Marathon, Achieve Fitness is the
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired
Valley of the Sun Marathon and Half Marathon, and the Empire State Marathon
and Half Marathon. Principal, owner Brian Collins is a native of Central
New York and graduate of Cicero-North Syracuse High School, Syracuse
University and Le Moyne College.
On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give
runners an up-close view of Central New York's rolling landscape and
vibrant autumn colors. The USATF-certified course, which begins and ends at
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse,
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held
on Oct. 14-15 and feature vendors from the running and fitness industries.
Additional information about the Empire State Marathon and Half Marathon is
available at http://www.empirestatemarathon.com.
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