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Press Release - The Empire State Marathon - 10/11/11

FOR IMMEDIATE RELEASE

             Today's CNY Woman Named Sponsor of the Inaugural 
                  Empire State Marathon and Half Marathon  

SYRACUSE, NY-October 11, 2011-Achieve Fitness, LLC today named Today's CNY 
Woman as an official sponsor of the Inaugural Empire State Marathon and 
Half Marathon on Oct. 16, 2011, as well as the Driver's Village New York 
State Health and Wellness Expo on Oct. 14 and 15.
 
As part of its sponsorship, Sports PT of New York will be frequently 
mentioned during the Empire State Marathon and Half Marathon; have their 
logos added to all printed/promotional materials, signage and advertising, 
including radio, television and billboard spots; and receive booth space at 
the Driver's Village New York State Health and Wellness Expo.
 
"We're excited for our partnership with Today's CNY Woman magazine," said 
Brian Collins, principle owner of Achieve Fitness, LLC, management company 
for the Inaugural Empire State Marathon and Half Marathon. "As a leading 
voice for women in Central New York, the publication has demonstrated a 
longstanding passion for helping women live a healthy lifestyle. This 
dedication can only help strengthen our connection to the running 
community." The Empire State Marathon is currently featured in Today's CNY 
Woman's October issue, as is running legend Kathrine Switzer, who is 
serving as the race emcee.

About Today's CNY Woman Magazine

Today's CNY Woman is a magazine designed just for us ­ the women of Central 
New York. It highlights the amazing things we are doing through captivating 
stories and photos that give you an exclusive look into each woman's life.

The magazine also encourages women to gather and share stories and 
resources. Reaching more than 295,000 women annually, this is the only 
local woman's magazine written, designed and published by Syracuse woman. 
The monthly publication is mailed to upper income households as well as 
distributed at more than 250 locations around CNY, including Wegmans, Tops, 
doctor offices, etc. For your free e-subscription, visit 
www.todayscnywoman.com .

About Achieve Fitness, LLC and the Empire State Marathon Founded in 1998, 
Achieve Fitness, LLC is a leading sports marketing, training and event 
company in Phoenix, Arizona. A consulting company for the P.F. Chang's Rock 
'n' Roll Arizona Marathon, Achieve Fitness is the managing entity of 1st 
Marathon, 1st Triathlon, the recently reacquired Valley of the Sun Marathon 
and Half Marathon, and the Empire State Marathon and Half Marathon. 
Principle owner Brian Collins is a native of Central New York and graduate 
of Cicero-North Syracuse High School, Syracuse University and Le Moyne 
College.

On Oct. 16, 2011, the Empire State Marathon and Half Marathon will give 
runners an up-close view of Central New York's rolling landscape and 
vibrant autumn colors. The USATF-certified course, which begins and ends at 
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse, 
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held 
on Oct. 14-15 and feature vendors from the running and fitness industries.

Additional information about the Empire State Marathon and Half Marathon is 
available at http://www.empirestatemarathon.com

                                 ###

 

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