FOR IMMEDIATE RELEASE
YNN and Time Warner Cable Sports Named Official Television Media Sponsor of
the 2nd Annual Empire State Marathon and Half Marathon
SYRACUSE, NY-July 26 2012-Achieve Fitness, LLC announced today an agreement
with Time Warner Cable and its networks, YNN and Time Warner Cable Sports
of Central New York to again become the official television media sponsor
of the Empire State Marathon and Half Marathon.
For the second year in a row, the Empire State Marathon and Half Marathon
is partnering with YNN and Time Warner Cable Sports for promotion of the
marathon, half marathon and 4-person relay. On-air promotion for the event
will air through October. Also, YNN on-air talent may emcee race-related
events.
"We're excited to again to have YNN as a media sponsor," said Brian
Collins, principle owner of Achieve Fitness, LLC, management company for
the Empire State Marathon and Half Marathon. "Last year, thanks to Time
Cable Warner and its networks, YNN and Time Warner Cable Sports, we
generated great visibility for our races, which helped generate a lot of
interest in the running community."
YNN and Time Warner Cable Sports will also be able to participate at The
Driver's Village New York State Health and Wellness Expo taking place the
Friday and Saturday before the race at Driver's Village. The YNN
StormChaser will be on hand with special give-aways. "The Empire State
Marathon proved to be a very successful event last year with over 2,500
runners participating. It's a great opportunity for both YNN and Time
Warner Cable Sports to support our running community.", stated Teri Parks,
Time Warner Cable News & Local Programming Marketing Manager.
The Empire State Marathon and Half Marathon will be held on Oct. 21, 2012.
Race registration is available at http://www.empirestatemarathon.com
About YNN
YNN (Your News Now) is the region's only 24-hour local news station. YNN is
a part of a network of eighteen 24-hour local news channels owned and
operated by Time Warner Cable nationwide, including sister channels YNN in
Albany, Rochester, Buffalo, Hudson Valley, and our flagship channel NY1 in
New York City. YNN has the region's largest local TV news team, with seven
regional newsrooms and four satellite newsgathering trucks. YNN features a
local weather forecast every ten minutes, sports twice an hour, 16 hours a
day, plus a wide variety of "news you can use" lifestyle features,
including Cooking at Home, Pet Pointers, Garden Journeys, and theGetaway
Guy. YNN's political show, Capital Tonight, is New York's only statewide
political program, bringing you the most comprehensive coverage of the news
from the State Capitol, the campaign trail and across the Empire State.
Many of YNN's team members are native Upstate New Yorkers who have chosen
to stay in or return to this region to be part of one of the most
technologically advanced newsgathering and production systems in the
nation.
About Achieve Fitness, LLC and the Empire State Marathon
Founded in 1998, Achieve Fitness, LLC is a leading sports marketing,
training and event company in Phoenix, Ariz. A consulting company for the
P.F. Chang's Rock 'n' Roll Arizona Marathon, Achieve Fitness is the
managing entity of 1st Marathon, 1st Triathlon, the recently reacquired
Valley of the Sun Marathon and Half Marathon, and the Empire State Marathon
and Half Marathon. Chief Executive Officer, Brian Collins is a native of
Central New York and graduate of Cicero-North Syracuse High School,
Syracuse University and Le Moyne College.
On Oct. 21, 2012, the Empire State Marathon and Half Marathon will give
runners an up-close view of Central New York's rolling landscape and
vibrant autumn colors. The USATF-certified course, which begins and ends at
Alliance Bank Ball Park Stadium, travels through the cities of Syracuse,
Liverpool and Baldwinsville. A pre-race health a fitness expo will be held
on Oct. 19th and 20th and feature vendors from the running and fitness
industries. Additional information about the Empire State Marathon and Half
Marathon isavailable at http://www.empirestatemarathon.com.
###
|
